Why Is Page Speed So Important?

Share Post:

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Cheetah running to illustrate page speed

Not to be confused with “site speed”, page speed refers to how quickly a page loads once a visitor enters the site. Another way to describe a website’s role in the online presence of a brand is “page load time”. This is the amount of time that the content on one page of your site takes to fully load.


There are several tools online to help you determine the page speed of your site and just how good or bad it is. These tools often also list just what the problems are to point you in the right direction. Applying their solutions can make things speed up.


Now, why is page speed so important?


Page speed is so important in your online presence that Google has a very well-developed and articulate system to measure it. The measurements let marketers and business owners know the best possible way to manage your pages. When done right, these pages can capture the attention of possible customers and keep it.


There are several different ways to go about shrinking the amount of time your page loads. Most likely, your website designer or web developer would be your go-to in order to discuss this issue. Asking for their insight for identifying or solving any page speed problems.

You can ask informed questions about the condition of your site and collaborate on what work is being done on its page speed. If you are going solo in creating your online presence, these tips below might give you some pointers for where you can make a positive difference.

Compression Measures

A website is primarily created from a complex “web” of all kinds of files. Compressing these files, where appropriate, can help with decreasing the size of the page of the site, thus increasing speed. Look into a host of compression tools, such as Gzip, and ways you can use those tools to compress the right files that will help and not hinder your site.

Taking these measures to increase the speed of your page will greatly help consumers get to your bottom line faster. Understanding your product or service and promoting the finish line of a sale or subscription can be done more efficiently.

Minifying Stylesheets and More

All of the code that makes up the website can be suffering a very similar fate as a disorganized and bloated system of files. Not only will simplifying the code help to increase loading efficiency, so will removing any unnecessary characters or improper formatting.

Rid It Of Useless Redirects

Redirects are important for helping a site maintain its structure around redesigns, promotions, and other functions. Every new direction the page takes before its final destination, however, increases the load time that much more.

Optimize Images

Your site might just be the talk of the town with its beautiful eye-catching graphics. Though, if not optimized correctly, your site’s page speed will pay the price. Optimizing them can look like saving them in an optimal format at an optimal compression.


Are you looking to achieve a site with an online presence to rival that of your competition? Do you want every facet of your site to represent your brand with pride and prestige? Give OCGnow a call today at (904) 600-3600 for insight about some of the best practices and solutions for strengthening your online capital.

Browse Our Extensive Content Library