Why Is Page Speed So Important?

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Not to be confused with “site speed”, page speed refers to how quickly a page loads once a visitor enters the site. Some more ways to describe this aspect of the website’s role in the online presence of a brand is “page load time”, which is the amount of time that the content on one page of your site takes to fully load. There are several tools online to help you determine the page speed of your site and just how good or bad it is. These tools also more often than not list just what the problems are to point you in the right direction of the changes you can make to speed things up. Now why is page speed so important?

Page speed is so important in your online presence that Google has a very well developed and articulate system to track how long the process takes. There are measures based on these processes that signal to marketers and business owners the best possible way to capture the attention of possible customers, as well as how not to lose their attention.

There are several different ways to go about shrinking the amount of time your page loads. Most likely, your website designer or web developer would be your go to in order to discuss this issue and ask for their insight for identifying or solving any page speed problems. You can ask informed questions about the condition of your site and collaborate on what work is being done on its page speed. If you are going solo in the creation of your online presence, these tips below might give you some pointers for where you can make a positive difference.

Compression Measures

Being that a website is primarily created from a complex “web” of all kinds of files, compressing these files, where appropriate, can help with decreasing the size of the page of the site, thus increasing speed. Look into a host of compression tools, such as Gzip, and ways you can use those tools to compress the right files that will help and not hinder your site.

Taking these measures to increase the speed of your page will really help consumers get to your bottom line faster, understanding your product or service more quickly, and promoting the finish line of a sale or subscription that more efficiently.

Minifying Stylesheets and More

All of the code that makes up the website can be suffering a very similar fate as a disorganized and bloated system of files.
Not only will simplifying the code help to increase loading efficiency, so will removing any unnecessary characters and other improper formatting.

Rid It Of Useless Redirects

Redirects are important for helping a site to maintain its structure around redesigns, promotions, and other functions, however, every new direction the page takes before its final destinations increases the load time that much more.

Optimize Images

Your site might just be the talk of the town with its beautiful, large and eye catching graphics. These images, however, if not optimized, can keep a visitor feeling mush more negative about seeing them then not. If not optimized correctly, say, saved in an optimal format at an optimal compression or much larger than needed to be, your site’s page speed will pay the price.

Are you looking to achieve a site with an online presence to rival that of your competition? Do you want every facet of your site to represent your brand with pride and prestige? Give OCGnow a call today for insight about some of the best practices and solutions for strengthening your online capital.