Efficient marketing happens when promoting your product or service by catering to trends that already exist in the marketplace. Keywords help to get your product or service out there amid those popular search terms by promoting trends. Every great product or service will address common concerns that people would already be searching for. This kind of keyword monitoring and implementation into your marketing strategies is exactly as that, the marketing that it will take to get your brand noticed in the sea of competition.
Certain trends that take place increase the traffic of certain keywords that have to do with those trends, for example, Christmas related items, or hashtags that have popped up out of nowhere revolving around a new movement or event, like a new year of the Superbowl. Some trends might have a more negative connotation, like trends that come about from significant storms or prolific crimes.
One of the highest searched terms of today is in regards to the Coronavirus. This pandemic is causing people all across the world to look up the resources to secure and preventative measures to take to keep themselves and their family safe. The educational resources that are being developed to help them survive and the supplies they can use to better their situation are all accessible online, and people are stocking up on all of this in the here and now.
An example of how marketing comes in to play with trends like these can be seen in the online sales of N95 masks. With several local suppliers of these products failing to provide them in upkeep with the demand, online retailers have been taking advantage of online distribution. Despite the opportunities found with this outlet, it is still necessary to inform consumers of their option to purchase online. This is where considering trends of events, information, and the nature of the consumer audience make the difference.
There are a vast amount of ways to communicate to these trends as a brand, and it is all about responding to the variables surrounding the situation (of course always geared toward the best interest of the consumer you are ultimately looking to sell to). For example, 3M has not only recruited national manufacturing to increase the production of N95 masks, but have also moved to keep the prices of the masks the same as before the very relevant trend of the Coronavirus influencing motivations to buy in mass quantities. This decision speaks to the needs of the consumers, putting their well being before that of the profit of the company, something many other box stores and online retailers aren’t willing to do. As a consumer, this move addresses concerns that leverage the brand against other suppliers by achieving a common ground for solving the problem of spreading the virus.
If you are looking for your product or service to get the attention of consumers that are already looking across an online marketplace by promoting trends, then look no further than your Online Capital Group to help you understand where to make your move. We provide a FREE consultation to provide a direction of who and how to market to in order to get the best results. Give us a call today at (904) 600-3600!