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For startups that are in need of outcomes from a more specific task or service area of their business, freelancers might pose a good solution. Hiring out to someone skilled in what they can work out okay, though we don’t recommend it as a long-term solution. If you are finding that the freelancer you are working with is a great fit for your company, and you feel their skill set is valuable to you in the long run, your company might find it more beneficial to offer them a full-time position.

Whether you are just starting out or looking to manage the explosion of growth you have just had, an agency can help. With services offered on a sliding scale, businesses can utilize the great number of resources and large workflow of an agency. Professional agencies like ours here at OCGnow produce steady, reliable results that last.

The knowledge of the best strategies and how to best go about campaigns comes with the employee experience. This can bring you confidence since you won’t have to worry about knowing what you don’t know. Choosing a marketing agency gives you a partner to work alongside you and work with you to help provide the outcomes you need.

When it comes to growing your business, online marketing is key. There are several channels and options to choose from for the course of your marketing journey. A very easy way to promote your business and gain new customers is to get your business listed on local business directories.

Hundreds of online local business directories, like Yelp, Google My Business, and Foursquare, for example, will help maximize your reach. It is important to get your business listed on as many directories, maps, and review sites as possible. The reason for this lies in how search engines do the work to retrieve business listings from all of them and displays them in local search results.

If these measures are not met, your listing will be dropped down in the results or even completely removed! It is possible to search for your business on directories to find if your business is listed, but the work it takes can be very tedious. The sheer number of listings one brand can have makes for a lot of searching. Professional digital marketing companies have access to resources that give them all of the important information in one place.

Marketing is about defining goals and getting concrete outcomes well beyond the flashy advertisements or humorous commercials. A marketing campaign can provide measurable indicators of such outcomes, but only if they are designed well.

The initial step of marketing campaigns is to define a set of objectives. Determine whether this is a campaign to attract new clients, build brand loyalty and repeat business, boost average ticket sales, or bring something new to your company. Determine what you can do to help your company grow and develop specific objectives based on your findings.

So why should you invest in a website? Well, for starters, we live in a tech-savvy world where the internet revolution has reached just about everywhere. There is an unprecedented amount of people that now have access to the internet all across the world.

This exposure has led to the immense number of websites that have been created to reach potential customers. There are websites for every category from A to Z, offering customers the benefit of shopping from home for their favorite products or ordering much-needed services.

Brick and mortar businesses have begun to adapt to this large shift in the foundation of consumerism. They are increasing their online presence in addition to utilizing traditional marketing efforts. Not only will this help their business capture more customers, but will also raise awareness of their brand.

It is normal for a brand to change strategies and identities. On average this happens once every seven to ten years and may involve things restyling logos, changing themes/visual language, or something as simple as a font. These are drastic steps but mostly backed by good reasons. Let’s explore some scenarios a business will need to rebrand below.

Perhaps your business model has gone astray from the model that first made it a reality. Maybe things have evolved to match what has worked best for more a successful return, like increasing or decreasing particular investments. Another example could be adjusting the brand image to cater to the fluctuating wants and needs of your audience for the product or service.

If your brand needs to modernize to keep up with the shifts in the trends of the real world, you can count on our team of graphic design artists, content creators, and more to deliver a cornerstone of the online presence you can count on. We will create a successful rebranding strategy that will reach out through all of your communications and representation to the digital marketplace.