Establishing a successful small business from the ground up takes a lot of heart. Many different kinds of people can start their own business, whether they are starting out attracting local customers or establishing themselves exclusively online. The driving force behind the business itself is what keeps it going, alongside the quality of the product or service it offers. In short, the most important thing a small business ultimately needs to make it is commitment to its online journey of small business ecommerce. If you have already asked youself “Should I be connecting my business to ecommerce?”, you’re on the right track.
When a small business has achieved success with its local population, there comes a time when its success is measured in order to determine how to grow that success even further. It may have developed a reputation within the city limits and been able to maintain itself with business done by more loyal customers alone. Many business owners find that they want to grow their reputation beyond their local customer base and achieve more sales. Some businesses are better fit to do this than others, and if yours fits the bill, the next most beneficial place to begin looking at may be online real estate. That goes to say, establishing your business online is a great move for those that are trying to expand their business and find that their product or service could be easily distributed or marketed in this way.
One example we will discuss in this article today is a family owned and operated bakery in a relatively small town in Nashville, Tennessee. Over the course of a year, the family was able to secure a customer base that paid for both their building location and product materials. While business was successfully stable for them and they continued to be able to provide baked goods to the community, they began to consider a move they could make towards growth in order to achieve even more sales.
What the family decided to do was to invest in their online capital. They decided to purchase an eCommerce website as well as some advertising services. Once they created an online representation, their bakery was visible to people all over the country! Not only did they increase their exposure to local delivery routes, but they were able to send their products to customers that were several states away. This large increase in their audience naturally gave them a large increase in their sales. It was a detrimental move towards their plan for small business ecommerce.
A couple of years later, the family bakery business had achieved such great success and steady flow of income from their online sales, they decided to close up their physical location. Through their marketing efforts, they had found a niche market their products excelled in and sales began to increase even more. They felt that it was time to further invest in their online marketing, since their online sales were ultimately outweighing the income of their storefront, and drop the expense of the building.
Whether you have an idea for a small business, or already have a pretty steady flow of local customers, investing in your online reputation has the potential for propelling your small business ecommerce into bigger and better things. Call OCGnow today at (904) 600-3600 for answers to all of your digital marketing questions, including “Should I be connecting my business to ecommerce?”, and to request access to a Think Tank that works 24/7 to help you establish your online capital.