Blogs, or the more commonly known term derived from the actual name weblogs, is a log of posts written in a journal like format, commonly containing information they is relevant to the website it is hosted on. Some blogs standalone, and the intent can range from very legalistic purposes to something as intimate as a personal diary that is shared to the world online. Businesses can greatly benefit from creating blog marketing strategies and publishing content online for their consumers to, well, consume! The amount of people reading blogs has increased dramatically within the past two years, with some blogs having achieved thousands and even millions of readers a day.
There are many highly efficient digital marketing strategies that utilize a blog. They can advertise a website or brand by way of placing ads in a blog, gathering recommendations and reviews on the blog, running promotions on the blog, and cross-marketing with information from other blogs. If you want to know a little more about how blog marketing, you can read some of the details below.
Blog Marketing: Advertising
These promotions can be created and displayed in the form of banners, links, video and audio content, and more. In most cases, the blog owner receives some amount of payment for the advertising services. If some blog viewerships are high enough, they will opt for various advertising formats including Google AdSense, etc advertising campaigns.
Reviews & Testimonials
Influencers aren’t just for YouTube or Social Media stars! Blog owners with high traffic achieve big reputations and receiving acknowledgment from them in the form of a review or testimonial can add volumes to the credibility of your blog. Some brands pay very popular bloggers to comment on their content.
When some of the content from a blog post goes viral, the marketing for that blog becomes exponentially more effective! When your readers find the content captivating, it is picked up and distributed to other readers as well as featured on third party blog sites. The traffic that you gain generates more traffic, and can cause a sensation that in some cases gets the attention of some larger news outlets. Getting the content that far off the ground takes a combination of placing the right content out there, or making a strategically placed comment on another popular blog.
The amount of potential for a blog post to reach an extremely large amount of people can be realized in one of two ways, however. When an author outside of your business gets ahold of your post or gains the ability to reflect your content to their viewers, the amount of control over the message being delivered becomes highly important. Your reputation could either be portrayed in a tasteful and positively impacting way, or gain traction from an utterly disastrous one. Be sure to keep an eye out for posts that are being written about your brand from general public communication, let alone contractual advertising ventures.
If your business could use this kind of reputation monitoring and/or blog marketing strategies, give OCGnow a call at (904) 600-3600 today.