Your brand can be likened to the make and model of the vehicle that your online presence makes up. The components of the vehicle, such as the tires or steering wheel can be compared to a company website or social media presence. All of your online presence aspects combined make one large brand image that your audience can interact and engage with on a daily basis. Below, we are going to talk about some of the best ways to help your blogging for branding strategies, giving it the utmost support to help grow the impact your brand can have on your consumers.
First off, what is the name of your brand? Oftentimes called a handle, it is important to know what the name will be that identifies your company. Always, when choosing a blog name to match your brand, think ahead into the future to determine whether or not the name will have longevity.
Another important way your blog can reflect your brand is to include a signature block, or footer block, of your blog posts that address this. Including your name, social media handles, or a link back to the website with a short company description or personal bio will tell the reader that this content is from a professional source, in other words, your brand.
Next, consider the imagery. Blog posts do best when they include a high-resolution image related to the topic at hand to catch the attention of the reader. Don’t let this chance for reflecting your brand go to waste! Include a logo in an overlay for the image, or a template that utilizes your brand colors.
Lastly, be aware that your blog is doing more than just offering text of information to your readers: it is communicating. Aside from the colors and images, the way voice of your brand that the content is written in will leave an impact on your reader, either good or bad. Write the content for the blog in a voice that reflects your brand to complete the entire experience and call for your reader to engage.
Give your Online Capital Group a call today at (904) 600-3600 and schedule an evaluation of your current online presence. Our staff of professional brand designers and content creators will create a blogging for branding presence that attracts visitors and has them spreading the word about your company.