Marketing strategies are being honed every year to accommodate the most recent trends, habits, and behaviors that consumers use while looking for products (whether they know it or not!). New technologies and devices make for changes in the way information is consumed by consumers as well as what information it is that brands receive about them. One such search stands above many others when it comes to the local search near me.
This type of search is made when a consumer makes a search query that includes the words “near me” after the initial keywords. What this format does is cue Google to provide that individual with results that are targeted from the closest position to them for utmost convenience.
This methodology of searching have skyrocketed in popularity, having become a mainstream form of search, what with the integration into mobile devices and smartphones that are carried around with consumers wherever they may go. The convenience this provides for consumers drives them to make this form of searching part of many a lifestyle of the average person.
Marketing has come to recognize the need to capitalize on the pinpoint moments that happen while someone is asking for immediate information regarding a want or need that arises. The crucial timeframe, albeit it very small, is prime real estate for a local marketer to invest in achieving their online presence in.
The following digital marketing strategies can help increase your brand recognition:
- SEO is most important when it comes to optimizing your website and brand content to be found in location-based searches like these. Be sure to include the name of your location and other keywords that highlight your whereabouts.
- Increasing the online presence of your brand, publishing your information in as many search outlets and directories as possible, such as Google My Business and Yellow Pages.
- Building an archive of steadily incoming positive reviews to build even more clout for your brand.
If your brand could use a boost, like capturing the digital real estate of relevant inquiries like the local search near me, give your Online Capital Group a call Now at (904) 600-3600. We can help evaluate your current digital marketing strategies and make your investment in your online capital count!