Adaptation plays a huge part in the survival of any population, economy, and biological system on Earth, to name a few. Marketing is no different, and an adaptive marketing strategy is important to continue to achieve the results we both want and need in lieu of changes to variables we are used to.
Take the Coronavirus, for example.
People are making all kinds of adaptations as the pandemic grows across the world, helping us treat the problem and continue daily life the best we can. Today’s post details the adaptations that are being made in homes across America for people to maintain a quality of life amongst the pressures of quarantines and social distancing. These pressures affect our deeply ingrained daily routines and call for an adaptive marketing strategy to be able to continue to succeed.
These shifts can be seen in the shopping trends being gathered from the influx of online purchases. Consider the products or services your business provides while reading these insights, as well as the opportunities that are available. You can claim an increase of exposure to these markets for your online presence right away! An effective and adaptive marketing strategy at this time could really pull a lot of attention to your brand.
At the top of the charts are both fitness and home improvement buffs. Products that helped encourage, manage, and increase the efficiency of working at home are soaring. Products that increase the overall quality of life for families at home are also on the rise, like gardening tools, painting supplies, and storage organization pieces.
Comfort is paramount just below these desires formed from the life of quarantine. Such products include family fun activities like:- board games and super comfortable clothing- gadgets and furniture that make living spaces and offices much more enjoyable places to be- kitchen appliances and tools to get the most positive and efficient experience in the kitchen while baking away the blues at home
Surprisingly enough, the nature of these shopping searches surpassed those of our more survival-oriented drives. Purchases of sanitation products and other means of protecting our health and well-being (like disinfecting) rose significantly. Despite the increase, however, the purchases did not approach the latter categories’ numbers. Sanitizers, face masks, and canned goods were still proven to be crucial needs for this time.
In light of this information, it may be possible to project what types of products will be on the rise next as the quarantine continues into the future. What things will people be running out of or bring a new spark of excitement to families feeling cooped up? Be on the lookout for how your business might be able to benefit the adaptations people are making as well as an adaptive marketing strategy you can implement. As a business owner, it is important to always be on the lookout for how to best increase sales and strengthen your brand.
Give your Online Capital Group a call today at 904-600-3600 for help with creating an adaptive marketing strategy that will produce the most efficient outcomes for your business. No business is too big or too small to utilize a fresh approach to your marketing efforts.
This post was originally published on 4/16/2020 and updated on 1/21/2021 for accuracy and a larger scope of information.