What are the benefits of customer feedback and testimonials?

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Graphics depicting customer feedback on digital marketing devices

This post was originally published on 12/12/2019 and updated on 12/8/2020 for accuracy and a larger scope of information.

Getting your customers’ language into your marketing is a successful strategy for selling your products or services. Customer feedback can help benefit your business with a stronger online reputation. Having a relationship with your audience they can trust and find familiar is vital for creating the loyalty that keeps return sales coming in. It also spreads the word about their satisfaction with your company.

There are several ways to do this today that digital marketing has made infinitely easier for entrepreneurs of both big and small businesses. Customer feedback and testimonials help to tell you why your customers did business with you. It also keeps communication about your product or service balanced, since your brand’s voice won’t be the only one that is heard. Naturally, a consumer may find a fellow consumer more reputable than a large figurehead of a brand that is paid to market their own product or service.

An effective strategy is to then use the words and phrases of those satisfied customers in your own generated content. Some examples of this might be on your website, in advertisements, and even traditional marketing efforts! Now, you won’t receive this customer feedback unless you make it possible for customers to give it to you, as a submission form on your website would. This is because there aren’t many consumers out there today that will send a written testimonial to your mailbox!

There are many other calls to action you could utilize in a digital marketing strategy, but the key is in “calling” them to action. Asking your customers for their involvement in your product or service lets them know you care about their input as much as their business.

Did you know, “93% of customers will read reviews of local businesses to determine its quality.”? A survey by BrightLocal gave us this scoop.

Additionally, when a customer produces a story about the connection they’ve made with your brand, they feel a sense of involvement. This plays a part in fueling their loyalty to your brand, especially in companies that directly promote their customer feedback. Companies that represent the individuals who purchase from them, and are proud of that exchange of business, show that they form more of a bond with their audience. A simple greeting at a cash register or checkout page doesn’t come close.

Whether your business is well established or just starting out, it could use the benefits of customer feedback, as customer involvement is crucial.

Perhaps you need to raise this kind of awareness in your marketing efforts. If that is the case, feel free to contact your Online Capital Group for assistance with producing these outcomes. We can help your business become much more people-friendly and significantly boost your reputation. Give OCGnow a call today at (904) 600-3600.