As you may know, Digital Marketing has not always been the commonplace form of marketing to consumers. Marketing has its roots far back in history, prior to even the development of many rudimentary writing systems. A more recent time-frame of marketing, referred to as “traditional marketing”, is still functioning but is making way for the progression of today’s digital marketing. Some examples of traditional marketing are newspaper ads, display ads, and broadcasting faxing. Digital Marketing is growing in scale and effectiveness in step with the entire digital age of information our world is now in. Read on to see more details of digital marketing vs traditional marketing.
The following reasons explain how digital marketing is superior to traditional marketing and why:
Digital marketing makes targeting your consumer audience far more accurate and efficient.
An example of traditional marketing exacting brand awareness can be seen in the use of a large billboard at the side of the road. The sign is large and can look appealing, but there is no way to measure who or how many people have seen it. With digital marketing, you can precisely target exactly who you want to see your offer, website, or business. Keywords help digital marketers display their advertisements and more in the places they know their buyers will be, whether they are searching for their category of products, services, or information about either. Facebook is a social media platform that allows you to target your consumer audience by specific location, occupation, or interests.
Gaining the competitive edge with digital marketing is a must have for businesses in this digital age. Click To Tweet
Digital Marketing allows us to track the efficiency of crafted campaigns and other efforts.
When it came to traditional marketing, tracking was done, for example, for direct mailing physical advertisements such as fliers and offer forms. If a brand sent out 5,000 offer forms and received 1,500 order forms back, they knew the return on their investment through the numbers of returns. Digital marketing makes tracking extremely detailed and accurate by data aggregation online. Information that tells what movie a customer had watched, what particular offer they opted into, and at what stage they might have cancelled their purchase can all be tracked. This allows for the adaptations to be made to the campaign at nearly any stage to increase the conversion or sales rate of the offer.
Digital Marketing gives us the opportunity to avoid the cost of edits or changes we need to make.
As is the case with traditional marketing, the amount of work involved with printing, organizing, distributing, and filing printed media can be immense. If there are changes made to your campaign or brand image that need to be reflected by the marketing materials, a whole new slew of materials will need to be printed. This can also leave a bulk of outdated materials left to waste after the revision.
Gaining the competitive edge with digital marketing is a must have for businesses in this digital age. Of course, digital marketing strategies alone won’t do the trick, as the trends and guidelines are frequently changing, so staying up to date on your digital marketing is crucial. You can count on your Online Capital Group to help stand out from the crowd by utilizing strategies that will help your business realize its potential. We are experts in digital marketing vs traditional marketing.
Give OCGnow a call at (904) 600-3600 today for an evaluation of your current digital real estate.