If there’s one thing that 2020 taught us its that having an online presence is absolutely necessary for today’s digital age. As Google reports, 97% of consumers search for local businesses online, rendering it a vital determinant of their purchasing decisions. If you are still yet to tap into the digital marketing realm, then you are definitely missing out. The possibilities offered by having an online presence are simply infinite, just like your digital marketing reach. Here are some main points as to why:
Access to global audiences
With traditional marketing, you have limited customer reach, as, let’s face it, not all companies, especially small businesses, can afford to market their business on multiple channels. The expenses associated with running ads on traditional mediums and the issue of limited advertising space restrict the audiences you can reach.
Comparatively, digital marketing lets you target as many demographic groups as you want in any part of the world. Basically, there’s no limit in audience size with this approach to marketing. Consider this, 50% of the world’s population (about 3.7 billion people) have access to the internet. That means, with a simple push of a button, you could potentially reach half of the world’s population.
Different marketing channels
Yes, you can market yourself to your target audience on various channels with traditional media. The biggest difference with digital marketing comes in the form of costs. The initial costs of implementing a digital marketing strategy might be high, but every dime you spend will be worth it. Besides, it offers you credible ways of reducing marketing costs. Take social media, for instance.
You can generate lots of free word-of-mouth publicity for your brand, provided you create great content and promote it well. In addition, you can learn a lot about your target audience when you have an online presence. The best part is, you don’t have to travel across the globe to ask them what they expect from your business. Simply pay attention to your digital analytics, and there’s no limit as to what you can gain from it.
What are you waiting for? Let’s help you get your business online and discover the infinite possibilities and benefits of digital marketing. Simply give us a call today at 904-600-3600 at OCGnow, top digital marketing agency Nashville.