There is no short of jargons, acronyms, and lingos in the world of digital marketing, and as the field continues to grow, we are bound to encounter plenty more. If you wish to leverage the power of social media, you are going to need to familiarize yourself with at least some, if not all, of the terms. In this article, we will cover the three most common areas of digital marketing, that is, SEM, SEO, and PPC. Without wasting any more time, let’s jump straight in.
Search Engine Optimization
Search Engine Optimization is a digital marketing strategy whose primary goal is to increase a website’s visibility on search engines in order to generate more leads from organic search results. It usually entails posting strategic, quality content that proves relevant to the search queries posted by users. Unlike PPC and SEM, you won’t have to pay anything additional to said search engines to rank higher.
Pay-Per-Click, as you might guess from the name, requires businesses to pay a particular amount to have their advertisements next to searches results. You would only need to pay when a user clicks on your ad. To ensure that only those who deserve to be listed on the results page make it there, ads are usually subjected to an Ad Auction, an automated process used to establish the quality and relevance of the ads. Therefore, you will need to create high-converting ads to maximize this method.
Search Engine Marketing
The definition of Search Engine Marketing (SEM) is often highly disputed. But most consider it as an umbrella term incorporating both PPC and SEO. That said, SEM seeks to boost a site’s ranking on search engines through both paid strategies and organic traffic.
So which method should you choose? Well, it depends on you. Consider what your digital marketing objectives are and budget, and then make your investments accordingly. If you need help choosing a strategy or wish to implement any of them, OCGnow possesses the tools and know- to assist you. Schedule an evaluation with us today.