SEO has been longstanding one of the most competitive and strategic arenas for being found online. The algorithms and approaches to the keywords that help consumers find your business carry a lot of weight. They carry nearly all the purpose of local marketing. There is, however, a new kid in town that drastically rising in popularity. That is SEO’s close cousin, VEO, or Voice Engine Optimization.
It is estimated by big names in the media industry that by the year 2020 50% of all search queries will have been submitted by voice. The market for devices designed for hands-free search at the consumer’s utmost convenience is growing rapidly. They are being made much more available in homes all across the world. VEO is gaining the attention of top brands as a means to more deeply market their products and generate more interaction with consumers.
Marketing strategies are being tailored to include techniques that capture the benefits of voice search. SEO language is being written in a much more casual and conversational language. It is most likely how a voice-activated device or software will be asked. Written searches are more apt to be more lengthy with specific detail. This doesn’t mean they are more driven than their voice search counterpart, they are just simply asked in different environments.
For example, a group of friends might be debating the quality of their favorite pair of street shoes to another, and ask a personal assistant device located in their living room for some simple information about the two brands. On the other hand, that same individual might look for some answers to more specific questions about the shoes on their own time. Both searches are driven by the intent to learn more about the product, and could just as well result in a purchase decision in both instances.
For more information about how to take advantage of both SEO and Voice Engine Optimization techniques for your business and to increase your online presence, contact OCGnow at (904) 600-3600 to help grow the effectiveness of your digital marketing efforts.