When you are searching for someone to help you make claims about your business, you first want to know if truth backs up their own! In other words, you want to trust the one that you are hiring to speak about your business.
Many professional marketers know their clients need assurance to feel confident about doing business. In a whole world of both true and false claims, they are finding ways to differentiate themselves as an honest resource among their competition. One method of doing this is having earned certificates from top authorities in the digital marketing industry. Below is a list of the top digital marketing certifications to look for from professionals in 2020.
Let’s start with the Google Digital Garage. This certification addresses the marketer’s understanding of the digital aspect of marketing. It includes fundamental knowledge of how to build a web presence, plan an online business strategy, implement the basics of SEO, SEM, and social media marketing skills, as well as how to advertise on a variety of platforms!
Next is the Bing Ads certification. This training helps you to learn how to maneuver Bing Ads. Utilizing search advertising on Bing, a search engine very comparable to Google, will allow you to bid on keywords that are relevant to your product or service. The certification shows the agency has knowledge of search engine marketing, creating and optimizing advertising campaigns, and managing ad spend.
Google comes in again for this next certification with the Google Tag Manager course. This certification shows a relevant skillset to those looking for a marketing agency, analyst, or web developer. skills. The course addresses a proficient knowledge of implementing important tags on your website and managing the entire lead generation and nurture process.
Having a marketing partner that knows their way around social media is important for marketing to the masses! The Twitter Flight School Certification tells you that the agency you are asking about can help make a good impression on more than 330 million Twitter users about your product or service. This training covers how to engage with potential customers on Twitter, attracting attention, launching new products, and increasing sales all within the platform.
Last, but not least, on our list is the Inbound Marketing certification from Hubspot. Achieving this certificate displays a knowledge of creating engaging marketing content, lead capturing and nurturing, and social media campaigns. Understanding the well-rounded fundamentals of inbound marketing are required for claiming this certificate.
We hope this information helps you feel much more confident in your search for a marketing partner to help your business be found online. It’s important you achieve the increase in sales you are looking for and hiring an agency that meets these competencies, like OCGnow, is a big part of the battle.
An agency with the skills outlined in the digital marketing certifications above is what it takes to make that happen. The rest of the oomph comes from a people-loving team with a hunger for collaboration to get the job done right. We will Do It or Pursue It, guaranteed! Give us a call at (904) 600-3600 to schedule a free online presence evaluation.
