In an industry where you are searching for someone to help you make claims about your business, you want to know which claims they are making that are true as well. In other words, you want to trust the one that you are hiring to speak about your business with speaking truthfully about their own business! Many professional marketers know this, and in a whole world of claims that are both true and false, they differentiate themselves amongst their competition with having earned certificates from top authorities in the digital marketing industry. Below is a list of the top digital marketing certifications to look for from professionals in 2020.
Let’s start with the Google Digital Garage. This certification addresses the marketer’s understanding of the digital aspect of marketing. It includes fundamental knowledge of how to build a web presence, plan an online business strategy, implementing the basics of SEO, SEM, and social media marketing skills, as well as advertising on a variety of platforms, and more!
Next is the Bing Ads certification. This training helps you to learn how to maneuver Bing Ads. Utilizing search advertising on Bing, a search engine very comparable to Google, will allow you to bid on keywords that are relevant to your product or service. It shows that there is a knowledge of the foundation of search engine marketing, creating advertising campaigns, optimizing those campaigns, and managing ad spend.
Google comes in again for this next certification with the Google Tag Manager course. Relevant for any marketing agency, analyst, and web developer, this course displays a proficient knowledge of the basics of implementing important tags on your website and managing the entire lead generating and nurturing process.
Having a marketing partner that knows their way around social media is important for marketing to the masses! The Twitter Flight School Certification tells you that the agency you are asking about can help make a good impression on more than 330 million Twitter users about your product or service. This training covers how to engage with your potential customers on Twitter and how to attract attention, launch new products, and increase sales on the social media platform.
Last, but not least, on our list is the Inbound Marketing certification from Hubspot. Achieving this certificate displays the agency’s knowledge of creating engaging marketing content, lead capture and nurturing, social media campaigns and marketing integration. Understanding the well rounded fundamentals of inbound marketing are required for acquiring this certificate.
We hope you feel that much more confident in your search for a marketing partner to help your business be found online and ultimately achieve the increase in sales you are looking for. Hiring an agency that meet these competencies, like OCGnow, is a big part of the battle of being recognized online, as it will take these very digital marketing certifications skills to make it happen. The rest of the oomph is made from the people-loving team with a hunger for collaboration to get the job done right. We will Do It or Pursue It, guaranteed!