Successful businesses are driven by products and services that address the needs of their consumers. They answer questions or solve problems that people have, big or small, common or uncommon.
Needs present themselves for many different reasons, and in many different ways. A part of marketing during emergencies for a successful business is to identify those needs in which to fulfill and then promote them. An overwhelming need is quickly created and can be shared among a span of countries in the face of a natural disaster. Take the recent Coronavirus pandemic, for example.
The need for sanitation supplies and stockpiling resources is rapidly on the rise in the face of this growing problem. Relevant companies have already begun to incorporate these great needs into their marketing strategies. Whether they are updating product labels, writing related content, or addressing the topic through advertisements, it is important they get their brands seen among the growing influence of the pandemic.
One variable in particular that is being affected is the pricing of these products that are growing in demand. Price gouging is on the rise from companies like Purell, for instance. Some online merchandisers are marketing their products for killing the Coronavirus and are accompanying those promises with markups of up to 500%!
Price gouging laws are in effect in many states to help combat these moves, and action is being taken by online retailers like Amazon to crackdown on sellers that are looking to exploit the market.
Marketing during emergencies can serve as a tool to not only help increase awareness of a product or service but a number of solutions as well. The marketing industry can receive a deceitful and exploitative rep when other entities use it to gain an unfair advantage in emergency situations. It can hurt the whole idea that a business is out to help people achieve for themselves or make their lives better.
We at OCGnow believe in an honest foundation and that investing in your principles can receive more profit than financial prospects alone. We hope you stay safe out there and be mindful of your purchases during this time. Look for claims that can be backed up with research or public information, as well as sources of products that are legitimate to avoid scams.