What Is SEO And What Does It Do?

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Starry sky symbolic for all variables of what is seo

Chances are you have heard of SEO somewhere along the line, whether you own a business or have experienced the success of a corporation. The context usually is that SEO is beneficial to an online presence, but do you know the reasons why?


The purpose of SEO is to improve your website’s overall searchability and visibility, but what makes SEO so important? Here you will learn about why businesses need SEO to help their brand reach new heights.


Think of SEO as the foundation of your website. It’s not as aesthetic but, if done correctly, can make that website easily discoverable in vast searches. It builds credibility for your business by achieving authority among all of the competition that is also trying to reach top ranks in search results.


SEO is an acronym for “Search Engine Optimization.” This is the practice of improving the quality and quantity of a site’s traffic and brand awareness through free search results. These are also commonly known as organic search results.


In practice, it focuses on understanding what people search for on the Internet, what answers they are looking for, what words they are using, and what type of content they are trying to consume. When you know the answers to these questions, you can use SEO to link to potential customers that are looking for your solutions on the Internet. This usually includes generating content with niche keywords, labeling, and quality pictures.


Organic search results refer to results generated through effective search engine optimization. They are not paid for—this includes no advertising. Critically, you must remember that search engine revenues come from advertising. Their goal is to better resolve search engine queries within the Search Engine Results Page (SERP). This is so that the users, or in this case, your potential customers, can return and stay in the SERP longer.


As technology advances, search engine algorithms have become smarter, more complex, and more user-centric. Now, brands are competing with the global market in an extremely noisy environment. This means traditional practices like loading a landing page no longer cuts it for attracting clients. This being said, SEO can’t generate the type of reputation for your business that you want to achieve all at once. The process takes time, bulking up your online physique slowly but surely.

These strategies work in tandem with a quality product or service. The more awareness that is generated for your brand, the greater number of times it is searched for. The whole system builds on itself. You can use SEO to generate traffic, but when it’s all said, a good product will create a good brand that will keep people coming.


Lastly (but not least-ly?), the way that the world of Search Engine Optimization works requires a consistent re-evaluation of your online presence. This means that SEO is not a short-term solution for your digital marketing needs. Standards are always changing, and best practices that are praised one quarter are growing skepticism the next.

For many companies, success means strong digital business. This means that SEO rankings are high (search engine optimization). Search engines have always given priority treatment to big brands. A big brand gets better rankings with fewer links, but they can be “punished” for their misconduct. The punishment is not as damning to them. They will just reappear a few weeks later.


In contrast, smaller brands need to work twice as much to gain a brand presence. If they were to be punished for violating SEO rules, the effects could be fatal to the brand’s online presence ambitions.


So, if you want to achieve the first page rank of search terms, you need to invest in your SEO. There are no two ways about it, and when you decide to buckle down and take a ride with us, anticipate that the journey will be ongoing. This is because the results will come to fruition and need to be maintained to keep them. Don’t worry about having too much work to do. We make a lot of stops for all of the celebrating.

To learn more about SEO and how it can work for your business give us a call today at (904) 600-3600 or check out the benefits of digital marketing on our website at OCGnow.com.

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