So you have created a company with an established brick and mortar presence that sells your products or services. Now what? Sure, people driving by can see your brand on the building and, if done well, can easily identify what you’re selling.
Chances are you have realized that only so many people drive by your building each day. This means that translating your presence to the internet, like with website creation, would bring about gaining the most exposure you could imagine! If so, you would do well to know you’re right!
Now some self-proclaimed marketers and branding companies would have you believe “if you build a website, they will come.” This is only true to a small portion. Have you ever wondered why one website costs $100 and another could cost up to $10,000? These prices have little to do with the name of the company, and much more to do with the extent of the work being done on the website.
That being said, it would be beneficial to know what work goes into building a successful website:
- Customizing Meta and Page Content to your brand (SEO)
- Submitting to data aggregates
- Setting up Google Analytics
- Setting up Google My Business
- Blog creation and content creation
- Custom coded creation (Google can identify premade templates)
- Establishing website security (SSL)
These are indeed some primary facets of successful website creation. Ultimately, the amount of opportunities you can take to grow your online presence is staggering.
Companies that use more than three digital marketing modalities are 91% more likely to receive a return on their investments than companies that rely on social media alone. That’s why the next step in your digital marketing journey should be to contact OCGnow for a FREE digital marketing consultation.
You will receive a report that provides a plain and simple analysis of the strengths and weaknesses of your current online presence. It’s all Go for the Gold from there when you work with your Online Capital Group to achieve success.