A website redesign is a task that you will no doubt want to guarantee brings you a great return on your investment. The very reasons for a website redesign are to change the variables that you need in order to attract your customers or perform a task for your business that is beneficial. Whether it adds new benefit or improves a previous one, a redesigning your website is important to keep it working as the frontlines marketing tool your business needs. Below are some ways you can know its time to invest in a website redesign.
Have you changed your branding or product or service line?
The branding of your business is the personality of your business. It is what communicates the feelings you want your consumers to associate with your business that they get right off the bat, before they even buy! If a recent branding change or shift has made such an impactful change, a redesign from the ground up will be warranted. Otherwise, you could probably get away with shifting some elements around or changing the content.
Are your customers not engaging with your website?
This lack of engagement is something you can measure. Using Google Analytics, you can determine how many people come to your site and for how long they stay there. When a visitor comes to the site and leaves within the next five seconds or so, they are reflecting what is referred to as a bounce rate. More importantly, however, you want to increase the time visitors are staying on the page as that will provide the best chance of them effectively acting on your product or service.
Is your website way too cluttered with content?
Complicated websites often confuse the visitors on where to go during their search for the most relevant information for solving their problem. You may find that instead of catering to many different aspects of your audience, you are actually turning them off to the task they have of sifting through information. A simple navigation that consists of about four majorly relevant pages will keep things concise and give the visitor much more energy to make a buying commitment.
Is new business being brought in through the site?
One of the most foundational purposes of your website is to bring in new business. It should provide at least two different Calls to Action or CTAs. One will primarily call the customer to act, whether its to schedule a service or buy a product, and the second should be geared towards gathering and building a list of leads. Think an opt-in section that is big, bright, and bold for motivating action.
We will continue this list of reasons for a website redesign next week in part two on this topic. A redesign can benefit a company that has outgrown the smaller foundation they started on and help boost their success to even higher levels. It may communicate a change of direction the company has made as they have learned more about their audience. Whatever the reason, if you are looking for a partner to help you with a successful redesign, give OCGnow a call today at (904) 600-3600.