Product Launch Marketing Strategies

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This post was originally published on 5/22/2020 and updated on 5/4/2021 for accuracy and a larger scope of information.

Has it been a dream of yours to launch a product someday? Maybe you have come much closer to this goal and it has been on your plate to launch a new product sometime this year. Either way, it is never too soon to consider these measures to take before launching a new product that will greatly increase its chance of success in the marketplace. Let’s take a look a closer look at these steps to build up some of the foundations you might find that gives your product launch the backbone it needs to make it!

The stage we will talk about in this article is the very first stage of a product launch, also known as the “pre” pre-launch. This stage happens well in advance of the launch itself, and its purpose is to prepare for the launch itself as much as possible. This involves establishing the name of the product and a brand direction including a logo. A one page site displaying a coming soon page is also important to be able to collect leads and provide relevant information. Collecting a batch of leads helps you to promote communication about the product as well as a group of interested people to interact with the product once its released and even promote it to others.

A very important part of getting a group into your product or service is to expose the purpose and value of it. Being transparent during the whole process gives potential consumers insight into what would normally be backstage or regularly off-limits to the public. If you need a logo, turn it into an interactive experience, for example! Running several ideas in front of them could get them excited while they help out voting for their favorite one.

Building the brand for your product or service is one of the most crucial elements to have in place for the success of any business. Your brand will encompass everything you do, including your website, your blog, your social media presence, essentially all of your online presence as a whole. Creating videos and email campaigns to provide information about the progress and spread your brand can have a great impact on developing a loyal customer base before they even buy. More content you can create could be forum or blog posts on external, yet relevant, sites.

A press release has the power for a great impact! They are news statements that can prove priceless for your marketing strategy if done correctly. An element of mystery could be made around the development of your product and some companies have purposefully leaked small amounts of revealing information that will cause sparks of discussion amongst potential customers and generate hype. A press release usually discusses the benefits and features of a product or service with the ultimate goal of generating traffic.

Lastly, begin creating the content for your advertising strategy for launch week now. Running any ads on Facebook, Google, or Youtube? Begin creating the images and videos you will need. There is a lot of promotional power in displaying testimonials and reviews in your advertising efforts. But how do you go about getting reviews for a product or service that hasn’t launched yet? You can give the product to people for free in exchange for a testimonial for trying it out. These statements from people that have used the product can create confidence in your audience and might even reveal a thing or two about errors in your own process of development.

Whether you are looking to launch a new product or service soon, or are already in the “pre” pre launch stage, your Online Capital Group can help. Give us a call at (904) 600-3600 for product launch marketing strategies that will help bring you success! Let us help you strengthen your brand and the future of your product or service for a successful launch and marketing road.

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