Despite all of the different perspectives out there in the world today, there must be some things we can all agree upon. One of those things is no doubt that online video is important! It doesn’t matter if you are a freelancer, small business, or corporation- online video is a crucial part of your content marketing strategy for a variety of reasons we will outline below.
When done right, people love Watching them!
Online videos two major steps every business needs to address to gain more customers. Those are to Attract them and to Convert them. Once you get their attention, you only have so much time to convert them into a paying customer, to successfully sell them on your product or service.
After only a couple of minutes of skimming through images and reading through the information on your website (if they get that far!) people usually leave the site bored or uninterested. Let’s recreate the scenario. Potential customers may pay a visit and, although they are engaged with the images and text, they see a one or two minute video that highlights all of the important values of your product or service in a short, catchy, and memorable way that your viewers can actually enjoy. Best of all, they put in the most minimal effort for their experience, the video does all the work! Did you know that our brains process video 60,000 times FASTER than text?
When they are impacted, people love Sharing them!
Website and social media visitors are 39% more likely to share your online video content, like an explainer or whiteboard video, for example. The amount of people being Attracted and Converted by your video marketing will grow exponentially once people begin to share your video across platforms and start to talk about what they saw. This also increases traffic to your site as people are look for your video or product or service, which is in turn reflected by popular search engines! Make sure your SEO is in tip top shape and your brand will continue to grow more and more attractive.
When they are convinced, people love Shopping them!
A common statistic in marketing says that 70% of online video converts far better than other content types like advertisements. This is because a video is able to display or educate on your product or service with more detailed information quickly and concisely. These videos, when tailored for your target audience and matching up with popular trends, helps strengthen your brand and helps it stand out from the crowd.
Unlike website copy and static images, videos have the advantage of movement and animation that immediately catches our interest. Music can also be played alongside the content that has the power to effectively call to our emotions while watching a segment about our product or service message or company philosophy.
If you would like to include a captivating online video to implement an effective online video marketing strategy to deliver great results for your business, give your Online Capital Group a call today at (904) 600-3600.