Many things in the digital market have changed for the better. More specifically, they have become much more condensed, streamlined, and efficient.
Websites have become exponentially easier to build, online shopping has become significantly easier to put together, and brands have become substantially easier to manage. This is all with the help of an increasing number of online software management systems, and information.
Perhaps you have already developed the online presence of your brand or are looking to take usually missed opportunities to promote your brand. Keep in mind, how you present your URLs might be something important to look into. What used to be a mile-long string of random letters and numbers full of hyphens can now be shortened into a simple one or two-word phrase or set of keywords.
Brands share hundreds of pieces of information and content through links every day to their target market audiences. This is done when they are solely promoting their brand, offering their product or service, and more! Some examples are product emails, advertisements, and internal messaging.
A shortened URL helps business owners squeeze more of their message into the character limit of a social media post or ad snippet you see alongside search engine results. There are several more benefits to using these shortened links.
They are designed to improve the image and efficiency of your messages while helping your consumer get to where you need them to go. URLs can also help them to receive any deliverables you have for them. The shortened URL has recently become even more refined with the introduction of the branded URL.
A branded URL is essentially a shortened URL, but with the ability to be completely customized. This way it can better display the name of your brand or its message. When using branded URLS, your company receives all the benefits of shortened URLs, while at the same time promoting your brand to everyone that sees it. It is like dropping a discreet business card everywhere you call people to engage with your link.
It also brings people to trust your linked content since they have already come to know your brand and, for those that haven’t yet been introduced, conveys a sense of professional authority over the content. In a nutshell, you are increasing the effectiveness of your message at the same time you are creating trust and consistency in your customer’s experience.
Well-informed business owners quite simply have more tools and opportunities at their fingertips for generating more success. Investing time effort into finding ways to take advantage of trending and lesser known opportunities can make a big difference in getting the leg up on your competition. Like branded URLs, many opportunities you may not have known exist out there!
For more information on how you can increase and improve your online presence, give OCGnow a call today at (904) 600-3600. Our team of marketing professionals can collaborate and communicate with you to help your business succeed!
