Imagine you are at a high school dance. Say that, as you look around the auditorium, you notice there are a variety of approaches to the people around you. Some of your peers are outgoing, charismatic, and buzzing around looking for someone to dance with. You see there is another group of peers that are more to themselves and seem content waiting for someone to come to them.
The purpose of this analogy is to present you with an illustration to compare how you may be representing your brand in your industry. No matter your product or service, it is important to maintain a balanced marketing approach.
We will focus here on the probability that the more reserved group of peers might even be some of the most proficient dancers, however, their presentation is lacking. In this situation, a high schooler at a dance would choose to dance with someone from the handful of peers that have attended. It is a much different story for a business trying to attract a customer from billions of people shopping online.
Does your small business appear a lot like the group in the analogy that knows how to pull off some nice moves, but hasn’t invested much into their presentation to the rest of the dance room? We can help with the following tips and information.
The Benefits of Marketing Materials
There are many local businesses out there today that have genuine skill and outcome of their product or service but are being undermined by their lack of marketing materials. Maybe you leave for work in the morning and as you step onto your doormat you see some A4 pages stapled together next to an 8-page glossy brochure. Which one do you think will grab more of your attention? Which one do you think you will spend more time looking through and learning about?
Marketing materials like brochures, business cards, flyers, and signage help businesses to effectively capture the attention of their physical target audience. Don’t forget the slew of companies that did not make their way to your doormat because they don’t send out any promotional materials at all!
Whether or not your marketing investment will be more profitable using physical materials or digital offers depends on the type of work your business does. This does not mean, however, that the online presence of your brand should ever be overlooked. Businesses both big and small should develop a strong online presence to establish themselves as an authority in their industry.
Give OCGnow a call at (904) 600 3600 to discuss the best route to take for promoting your business with marketing materials. From developing a strategy to developing the design to developing the materials themselves, OCGnow will be there to help create an outstanding marketing plan.