Today we are going to talk about 4 tips for strong branding strategies. At your core, your brand really needs to reflect who you are. Insert your own personality into the brand. Insert your own desires, and dreams, and wishes. A brand is just a reflection of you, really, so focusing on what you want to accomplish and who you are as a person is a great way to build a brand that has a long-lasting impression and really drives customers through your doors. Paying attention to what you stand for, what you mean, and what you wish a brand could be is extremely valuable and important.
1. Research your audience and your competition. You want to make sure that you’re reaching the right people so you need to define who your audience is. Is your audience older? Are they younger? Are they men? Are they women? Are they college graduates? Whatever they happen to be, you want to make sure your brand is reflective of what they are looking for: something that really means something to them. Additionally, you want to see what your competition is doing. Ideally you are aiming for what they are doing right, but you will also want to look at what they are doing wrong. Is there opportunity for you to come in and shake up the industry a little bit? You can do this with colors, brand name, logo, and how you identify yourself. You do want to make sure, though, that you’re not just making changes and trying to be different just for the sake of being different. Pay attention to what your consumers want and to people that have been in the industry longer than you have. Chances are they’ve already figured out a couple of reasons as to why they do one thing versus why they do something else. So by identifying and looking into their history, you can avoid some pitfalls you might otherwise fall into.
2. Define your voice. Identify how you want to speak to your customers and what that voice should look like. Are you looking at different channels, social channels, digital channels, print media, etc.? Where are your customers going to find you, and when they do, what are you saying to them? Is your tone humorous or professional and serious? Once you decide what that voice is, you can ensure your logo, your branding, and your color choice and your website all reflect that.
3. Invest in your brand. Investing in your brand does not just have to be financial, but that is a large part of it. A luxury brand should have a luxury experience. Your brand and your brand assets need to match each other. Are you a brand that is really built on trust? If you are a company that is built on the trust of your consumers, than your brand assets such as your website and professional logo should convey that trust. This part of branding is one that a lot of people try to skip, whether they are trying to save money or save some time by utilizing resources that were created for them in the past before their brand was even defined. Investing in these tips for strong branding right up front can help save the time and money you might spend in the long run if you let it emerge over time.
4. Think big but act local. Now you don’t just need to be a service-based company or a local business in order to do this. This can go for e-commerce, global agencies, global businesses, it doesn’t really matter. Get involved in local festivals, supporting local nonprofits, sponsor a school sports team, anything like that. There’s obviously a balance between spending a lot of money to get a tiny logo placed on the corner of a poster versus investing in the local community
Following these 4 tips for strong branding strategies will help you strengthen your brand into something that your consumers will remember. It will be impact and have some meaning behind it. To take your brand to the next level, call OCGnow for partners that will help you invest in your Online Capital.