Today we are going to talk about 4 tips for strong branding strategies. At your core, your brand really needs to reflect who you are. Insert your own personality into the brand. Insert your own desires, and dreams, and wishes.
A brand is ultimately a reflection of you, so focusing on what you want to accomplish and who you are as a person is a great way to build a brand. Investing in your branding creates a long-lasting impression that drives customers through your doors. Paying attention to what you stand for, what you mean, and what you wish your brand could be is extremely valuable.
One of the most important parts of developing a solid branding strategy is determining your KPIs. KPIs stands for Key Performance Indicators, the primary indicators used to determine the progress your brand is making toward an intended outcome. By knowing what variables to measure, your campaign will be more successful. A digital marketing agency can help identify these variables and create the strategies that help you achieve success.
Many digital marketers that are focusing on their PPC and SEO campaigns to drive traffic can often overlook their branding. Branding, when done properly, is the backbone of any business. Follow these tips for effective branding strategies that will grow your digital presence and drive more sales.
1. Research your audience and your competition.
You want to make sure that you are reaching the right people, so you need to define who your audience is. Is your audience older? Are they younger? Are they men? Are they women? Are they college graduates? Whatever they happen to be, you want to make sure your brand is reflective of what they are looking for: something that really means something to them.
Additionally, you want to see what your competition is doing. Ideally, you are aiming for what they are doing right, but you will also want to look at what they are doing wrong. Is there an opportunity for you to come in and shake up the industry a little bit?
You can do this with colors, brand name, logo, and how you identify yourself. You do want to make sure, though, that you’re not making changes and trying to be different just for the sake of being different.
Pay attention to what your consumers want and to people that have been in the industry longer than you have. Chances are they’ve already figured out a couple of reasons as to why they do one thing versus why they do something else. So by identifying and looking into their history, you can avoid some pitfalls you would otherwise fall into.
2. Define your voice.
Identify how you want to speak to your customers and what that voice should sound like. Are you looking at different channels like social channels, digital channels, print media, etc.?
Where are your customers going to find you, and when they do, what are you saying to them? Is your tone humorous or professional and serious? Once you decide what that voice is, you can ensure your logo, your branding, and your color choice and your website all reflect that.
3. Invest in your brand.
Investing in your brand does not just have to be financial, though that is a large part of it. A luxury brand should have a luxury experience. Your brand and your brand assets need to match each other.
Are you a brand that is really built on trust? If you are a company that is built on the trust of your consumers, then your brand assets such as your website and professional logo should convey that trust.
This part of branding is one that a lot of people try to skip, whether they are trying to save money or time. They try to do this by utilizing resources that were created for them in the past before their brand was even defined. Investing in these tips for strong branding right up front can help save the time and money you might spend in the long run if you let it emerge over time.
4. Think big but act local.
Now you don’t just need to be a service-based company or a local business in order to do this. This can go for e-commerce, global agencies, global businesses, it doesn’t really matter. Get involved in local festivals, support local nonprofits, sponsor a school sports team! There is obviously a balance between spending a lot of money to get a tiny logo placed on the corner of a poster versus investing in the local community.
Taking advantage of digital marketing will help your business establish a stronger online presence and help your brand stand out from competitors. Today’s customers are looking for brands that fit their lifestyles. Without a digital presence, they’ll likely go somewhere else. If your brand is not on the first page of search results, customers may doubt whether they can trust your business. To overcome this situation, digital storytelling is essential. This type of marketing has a proven track record of success.
Following these 4 tips for strong branding strategies will help you strengthen your brand into something that your consumers will remember. It will be impactful and have some meaning behind it. To take your brand to the next level, call OCGnow for partners that will help you invest in your Online Capital at (904) 600-3600.
This post was originally published on 10/31/2019 and updated on 4/28/2022 for accuracy and a larger scope of information.