Benefits of Digital Marketing on Local Business Directories

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Book open with view of many pages depicting marketing on local business directories

When it comes to growing your business, online marketing is key. There are several channels and options to choose from for the course of your marketing journey. A very easy way to promote your business and gain new customers is to get your business listed on local business directories.

Hundreds of online local business directories, like Yelp, Google My Business, and Foursquare, for example, will help maximize your reach. It is important to get your business listed on as many directories, maps, and review sites as possible. The reason for this lies in how search engines do the work to retrieve business listings from all of them and displays them in local search results.

Firstly, the name of your business and other information like address and phone number need to be identical across all the directories. It must be 100% complete and updated frequently for Google to promote your listing with a higher ranking in the local search results.

If these measures are not met, your listing will be dropped down in the results or even completely removed! It is possible to search for your business on directories to find if your business is listed, but the work it takes can be very tedious. The sheer number of listings one brand can have makes for a lot of searching. Professional digital marketing companies have access to resources that give them all of the important information in one place.

Your business listings may have been automatically added to these particular sites. Automated processes can create listings under your brand name without any of your knowledge or effort.

In this case, you can work to claim your business on the directory. Once you can prove you own it, you can then edit the information to make sure it reflects the complete and accurate information. The route to take to change the information varies from directory to directory.

Some digital directory service teams, or digital marketing agencies like us here at OCGnow, work to create a complete and accurate profile of your business. We ensure it is published to the most important directories across the web. After just a few days, they will begin to appear or reflect the revisions that have been made. It is possible to make your business listings stand out from others by offering content like videos, photos, special offers, services, and keywords.

Additionally, you can connect your listings to your social media profiles. Combining your social media pages with your listing content and bios helps boost your exposure. Since your customers are already searching on directory, map, and review sites for local businesses, they are bound to come across yours.

Looking to get your business found, accurately, in the span of listing directories on the web? Give your Online Capital Group a call today at (904) 600-3600 to schedule an evaluation of your online presence to develop an action plan for growing your digital reputation.

This post was originally published on 6/2/2020 and updated on 3/3/2022 for accuracy and a larger scope of information.

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