When it comes to growing your business, online marketing is key. There are several channels and options to choose from for the course of your marketing journey. A very easy way to promote your business and gain new customers is to get your business listed on local business directories.
Hundreds of online local business directories, like Yelp, Google My Business, Social Media, and Foursquare, for example, that will help maximize your reach. It is important to get your business listed on as many directories, map, and review sites as possible. The reason for this lies in how search engines do the work to retrieve business listings from all of the sites and display them in local search results.
If the name of your business and other information like address and phone number are identical across all the directories, if it is 100% complete and updated frequently, Google will promote your listing with a higher ranking in the local search results. If these measures are not met, your listing will be pushed down or even completely removed! It is possible to search for your business on directories to find if your business is listed, but the work to do so can be very tedious by way of the sheer number of listings that are out there.
In many cases, your business listing may have been automatically added to these particular sites from an automated process without any of your knowledge or effort. When this is the case, you can work to claim our business on the directory and once you can prove you own it, you can edit the information to make sure it reflect complete and accurate information. The route to take to change the information varies from directory to directory.
Some digital directory service teams, or digital marketing agencies such as us here at OCGnow, will create a complete and accurate profile of your business and have it published to the most important directories across the web. After just a few days they will begin to appear or reflect the revisions that have been made. It is possible to make your business listings to stand out from others by offering content like videos, photos, special offers, services, and keywords.
Additional marketing measures to take are connecting your listings to your social media. Combining your social media pages with your listing content and bios helps boosts your exposure. Since your customers are already searching on directory, map, and review sites for local businesses are bound to come across your business listing and offers.
Looking to get your business found, accurately, on the span of listing directories on the web? Give OCGnow a call today at to schedule an evaluation of your online presence to develop an action plan for growing your digital reputation.