If you’re a first-time Small Business Week participant, you’re probably asking how this event can specifically help your small business. There are numerous ways that one might use Small Business Week, such as with the acquisition of a guest blog post from an influential blogger or influencer and with social media promotion of your business, for instance. Additionally, the conclusion of this article features some popular resources to promote your small business during this event. To begin, you can learn more about how Small Business Week came to be!
History of Small Business Week
Small business is at the heart of the American economy, and Small Business Week was established as a means of shining the spotlight on them. The weeklong observance encourages communities to rally around their own entrepreneurs and small business owners. Small business has been the backbone of our economy for decades, generating approximately 1.5 million jobs annually. Now there is an unprecedented explosion in the number of young entrepreneurs, a staggering 188% more than in 1970!
President Lyndon B. Johnson first uttered the SBA’s name for the first time in Small Business Week 1965. The SBA’s history goes back to 1932 when it went by the name of Reconstruction Finance Corporation. Several predecessor organizations emerged during World War II as well as the Korean War, and the Small Business Act was established. As the nation’s chief agency for small businesses, the SBA offers advice and programs to help entrepreneurs start their own businesses.
How Business Owners Benefit From Small Business Week
Small business owners are celebrated throughout the U.S. every year during National Small Business Week. In actuality, small businesses employ half of the private sector’s workforce! The focus of this week is on the resilience of these businesses and the people who persevere every day to run them. The Small Business Administration sponsors several events to celebrate the efforts of small businesses and remind them of the FTC’s role in protecting them in today’s tough economic climate. During National Small Business Week, many small businesses offer their employees and customers special deals or bundles of services or discounts.
One of the best methods of observing small businesses is to make a marketing campaign. Small business owners can emphasize their local business, which will also have an impact on their bottom line. They can apply Small Business Week to create interest in the benefits of buying locally and the kind of products they create. The campaign usually lasts longer than May in commemorating small business success. By doing the little bit extra to mark their local existence, small business owners can leave a long-term impression on customers.
Popular resources for Small Business Week
From your local coffee shop to an online cafe, there is a business for everyone’s tastes. The SBA recognizes 28 million small businesses nationwide and aims to inform future entrepreneurs of available resources. For example, the SBA’s website contains lots of quality information for small business owners at no cost, including how to get government contracts, secure loans, and more. Ultimately, the success of local businesses is driven by the passion of customers in the area about their industry.
In addition to local small business organizations, you can attend free educational webinars to learn how to grow and maintain a successful company. Participating in online chats with other small business owners is a great way to become more familiar with the entrepreneurial culture and learn new things. The Small Business Administration’s website provides access to a virtual summit where business owners can learn about the latest programs and services that they offer for enriching businesses. The Virtual Summit features presentations and information on retooling for small business owners, as well as updates on newer small business resources.
If you would like to dive into the opportunities of Small Business Week and many others that are created when making proper investments in your online capital, give us a call at (904) 600-3600! Our expert team would be delighted to assist you with managing, creating, and sustaining your web presence as a brand. Visit our website for additional information about the advantages of online reputation management and internet marketing practices.