What is a Call to Action or CTA and Why Do I Need One?

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What is a call to action, you ask? A call to action is basically just what it sounds like: sign up forms, newsletters, giveaways, in an ad bundle that persuades people to come to your website, bringing in more traffic that wants to know what you’re all about. CTA’s are very important because you, as a business, don’t want to go through the time and energy to create an ad, social media and email campaigns, and begin blogging just to say “Hey guys, sign up today!” Why? Well, because that’s rather boring. Nobody’s going to buy it. You want to tell people what they should do (come to your website) and give them real good and convincing reason to do so. If someone isn’t feeling the motivation in something, than they simply won’t do it! A quick recap will also help your CTA be more effective.

How Long Should CTA content be?

Content in your CTA can be as lenghy as you want it to be, as long as it’s relevant and persuasive. Usually, the less people have to read, the better, because they’re busy or lazy and only have time to skim important information. Different mediums will merit different approaches, for example, an email campaign will be more likely to deliver some good reading material, whereas a popup will only deliver the most relevant and attention catching lines.

Now, what do you say?

Make the customer a part of your business or company. Invite them to come talk to you. Words like “comment” or “post” can be like a chore to some people, and we want to avoid that. Put some excitement in it!

Asking your traffic to “sign up here” is also very generic and doesn’t stand out very much. You want to treat your CTA’s like interviews with a bunch of people. When you are interviewing for an employer, you don’t want to seem like every Joe Shmoe on the street, you want to STAND OUT! So rephrasing things like “sign up today” or “create an account today” to something more creative like “Come see what all the fuss is about” or Give us a try.”

Like we said, change the phrases and the generic wording to something more exciting. Don’t tell your traffic to “click here”, tell them to “come check it out!”

Lastly, people respond to urgency. If they feel like an amazing deal or opportunity is going to run out at any minute, they are more likely to hop on it rather than sit on it. Things like “It’s now or never, only days like to enter!” will get people knowing that they better make a decision quick!

So, it’s all about making the ordinary into the extraordinary and getting people to your business and website through persuasion. Let them know that you have unique things to offer that not everybody can offer by increasing the urgency. Make it concise and easy to understand while simple at the same time. Hopefully this will help you not only bring in more traffic, but create longstanding customers.

For help with standing out in the crowd of your industry, contact your Online Capital Group at (904) 600-3600 today!