There’s a good chance, if you don’t have a website for your business yet, you’ve already experienced the pressure to get one. Customer, competitor, and even industry expectations may make this imperative irresistible. Despite having already set up profiles on most major social media platforms, there are sound reasons to spend money on a standalone website:
Brand Ownership: Social sites limit how personal you can be in your presence. A site gives you complete design, messaging, and user experience control—ensuring your brand makes a statement.
Professional Credibility: Having a stand-alone site conveys legitimacy. Potential customers will research firms before making decisions, and an authentic site can command trust from the very beginning.
Centralized Information Hub: Your site is where everyone finds all this useful information—hours, services, contact, reviews, etc. You don’t get headaches from clients missing important announcements lost in torrents of social media.
Full Analytics Access: Whereas social sites give you some data, a site provides you with more complete visitor activity tracking through Google Analytics or similar tools. This information lets you tighten your marketing strategy based on actual outcomes.
Having your own website provides you with a level of protection against unexpected algorithm changes or platform downtime that could impact you somewhere else. With a site serving as your online hub, all other online activities–from social status updates to email newsletters–can then refer back to one consistent source that is an accurate reflection of your own identity.
So What Might Some Website Design Statistics Say About This Decision?
Perhaps you have not yet found it in the budget to afford the website you feel would best fit your business. Maybe you are dead set on relying on Facebook or Instagram for customer purchases. Whatever the case may be, we feel that after reading through some of these staggeringly convincing website design statistics, you might consider the investment.
Key Reasons to Invest in a Website:
Enhanced Credibility:
Most likely, if your company still does not have a website, you’ve already faced that pressure. Customer, competitor, and even industry pressure can make this necessity too great to ignore. While you’ve already set up profiles on each major social networking site, there are still good reasons to invest in a stand-alone site:
Brand Ownership
Social media sites restrict how tailored your presence can be. A website puts you in charge of design, message, and user experience—requiring your brand to stand out.
Professional Credibility
Having a stand-alone website means you are credible. Customers will do their homework on companies prior to making a choice, and a good site can establish trust immediately.
Centralized Information Hub
Your website is where all necessary information belongs—hours, services, contact, reviews, and more. You eliminate the danger of potential customers missing crucial updates that get lost in social feeds.
Full Analytics Access
While social sites offer some tracking, a site enables you to follow in-depth visitor activity with tools like Google Analytics. What this data enables you to do is tailor your marketing using actual results.
Having a website of your own allows you to remain immune from algorithmic changes or platform downtime that could potentially hit your visibility elsewhere. With a website being your web hub of operations, all other online endeavors ranging from social site updates to email newsletters can funnel down to a single source that reflects your own unique brand identity.
After all, with 5.7 billion searches per day in 2019 and climbing, having a domain of your own amidst the competition is worth its weight in, well, digital real estate!
- 81% of people search for products online before purchasing from a physical store.
- 35% of all products searched for on Google result in a bank transaction within 5 days time.
- By 2022, the amount of money spent shopping online is estimated to reach $638 billion.
- 73% of businesses invest in the design of their brand online to stand out from the competition.
- Nearly half of all online customers say the impression of the company’s website is the #1 factor that determines their opinion of the credibility of their business.
- 91% of businesses have not yet optimized their sites for mobile readiness, get ahead of the game!
- Customers would rather search for something visually pleasing than plainly simple.
- Half of the revenue of e-commerce across the globe comes from mobile.
- 68% of companies are utilizing mobile marketing in their marketing strategies.
- UX (or user experience) design can achieve a 100% ROI (or return on investment) for your business.
Now that you have some astounding website design statistics about the benefits of one for your brand (especially a beautifully designed, mobile-friendly one), you might want to consider giving OCGnow a call at (904) 600-3600 and discuss the option that best suits your business. We can discuss what project would best suit your needs and get your business on the global e-commerce map.ght want to consider giving OCGnow a call at (904) 600-3600 and discuss the option that best suits your business. We can discuss what project would best suit your needs and get your business on the global e-commerce map.