Some small businesses have entered a sort of slumber during the pandemic. Others have thrived, and many more have been doing their best to stay afloat while adapting to the changes in society. Chances are, if you own a small business, you have been evaluating the same changes and reflecting on how they apply to you. As resolution from the pandemic grows near, so does the commonality of small businesses beginning to pick up to once again enter their industry markets with a drive to succeed.
One such way to do this, especially if your business has undergone some digital transformations, is to implement some logo design rebranding. Going more digital with some facets of your business can do wonders for its performance with consumers, but there will only be error in going forward to do so with an outdated or unattractive brand.
We are here today to provide you with some of the best tips in the industry for creating a logo design that captures your audience’s attention and is sure to make quite the impression. While our branding experts can apply this information and creativity to your business in a very custom way, these tips might help start the ball rolling on making a move towards rejuvenating your online presence with logo design rebranding.
1. Relevancy is Really Important
Your target audience is who will ultimately harmonize with the song your logo is singing. Looking at the information and utilizing the research that helps you understand them better will go a long way.
Example: Fisher-Price rebranding to look even more friendly to their toddler-aged customers
2. Timeless is Truly Beneficial
Did you maybe anticipate the phrase us using the phrase “Less is More”? Well, we can admit succumbing to a good cliche. An impactful and easy to remember symbol is the goal of a logo design rebranding that will quickly and effectively make an impression. Just make sure it is a good one!
Example: The Pepsi brand has remained simple for many years while eventually achieving a completely fresh look with only a subtle shift of its few shapes.
3. Color Gets People Contemplating
Some logos make excellent use of a few colors or more, while others go in strong in one solid color. Either way, the color or colors you choose can speak a lot about your brand’s environment, whether it be fun and inviting, or calculated and professional, or somewhere in between.
Example: The FedEx logo, created only with a simple font and combination of the synergistic purple and orange, does an amazing job of eliciting a mixture of comfort and intrigue. (As well as the contents of their delivery trucks!)
If you are looking for help with entering back into the digital landscape with a bang, give OCGnow a call at 904-600-3600 and we will help revitalize your brand. Logo design rebranding services can bring a new perspective to your online presence beneficial for regaining your audience’s attention.