Online Marketing Strategies to Combat Closing

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There is a slew of uncertainty around as the Coronavirus continues to spread around the world. We are unsure of what will come next. Families and economies alike are being negatively affected by the impact the virus made on everyday lifestyles. Just like our nation’s leaders are coming together to formulate the best possible plan to get through this tough time, we too should continue to find ways, like these following online marketing strategies, that we can function in the midst of the precautions.

People are being called to upkeep “social distancing” practices in order to help keep the spread of the virus at bay. This is causing a large portion of thriving businesses to come to terms with closing up shop since they cannot continue their services with the abrupt halt in income. There are also many businesses, on the other hand, that are creating innovative ways to continue to reach their customers – as well as deliver their products – to them. Utilizing online resources and digital marketing strategies makes this possible for them.

Consider the following routes to take if you are running a business, whether it has been affected by social distancing customers or not. Whether you find just one or all four relevant for selling your product or service, reaching out of the box at a time like this can be crucial to the well being of your business, and quite possibly make some very loyal customers in the process!

eCommerce

Retailers that already have a system in place to inventory their stock, keep track of prices and promotions, and even have a record of customer registrations and subscriptions will probably find the integration of an eCommerce store the least intimidating. Setting up an online store, however, doesn’t have to be all that difficult, and will be easiest for businesses that provide a more limited inventory of products. Do a little research and you’ll be surprised at the solutions that are already in place to help you take advantage of the opportunity!

Kiosk and Checkout Terminals

If your business still requires some level of interaction with customers, perhaps a self-serve checkout terminal or kiosk would do the trick. This option might be attractive for business owners that have already had to cut back on their amount of staff for lack of funds or purpose for their shifts. Go this route, and you will want to look into a Point of Sale (POS) system like Shopify that best suites your need and budget. Another important aspect to consider is the level of equipment you are looking to use for the terminals, for example, a simple iPad with a stand and cover or a free-standing podium style kiosk.

Social Media Sales

Both Facebook and Instagram, as primary examples, have a means for selling products on account pages and in the posts themselves. Selling products on social media is yet another option for some of the smaller end businesses that might find checkout terminals, let alone eCommerce construction, more on the extensive side of things. On the flip side, it’s a great addition to either of the previous options to further increase your brand’s exposure!

Ordering Online and Carryout

Restaurants, eateries, and bakeries alike could easily utilize online ordering and carryout strategies! The majority of changes to implement would take place online and, even with a reduced staff, meals could be delivered to the curbside for customers in their vehicles if a drive-thru window is not an option. Don’t forget, customers that might not have internet access (or those that prefer the old fashioned way!) could still call in an order for carryout. Now we are HUGE advocates for establishing your online presence, but landlines aren’t yet completely obsolete!

With these four online marketing strategies to help boost the productivity and positivity of your business, you can rest assured that the good fight is not over, not for businesses or families! Let’s keep our hopes high that the pandemic will be over soon and recover quickly. Your Online Capital Group wishes you and your families the best during this time.

If your business could benefit from the four strategies mentioned in this article, or any other amount of digital marketing services, give OCGnow a call today at 904-600-3600. We help businesses achieve a strong online presence that can rank with the top competitors in your industry.