There is no doubt that small businesses receive a great benefit from establishing an online reputation in today’s very digitally driven world. Whether your business is more successful, small and struggling, or is in the process of being created, gearing it up with an online presence is an extremely beneficial piece to a successful foundation. There is nearly no end to the amount of exposure your business can receive when it comes to the world wide web. Utilizing this vast resource can not only give your business a platform to succeed, but can give it what it needs to rank among its top competitors.
An immense 91% of consumers look online for products and services that are local to their area. Convenience is highly valued in today’s society, with the average person preferring to find information quickly online using their mobile devices that are readily available for them at a moment’s notice. If your business does not have a presence online, then it cannot be found online!
Getting a domain name for your business is the most important step to start your journey online. The three following ways you can get utilize this domain to establish your online identity are the most basic, yet impactful, ways to do so:
1. Creating a website. The main hub of information and branding of your business for consumers to view online, your website is your ticket to displaying all that your business is about. Usually equipped eye catching images, several pages for navigating important facets of your business, and giving consumers an easy way to contact you, websites are a must. You can even set up a simple, easy to make online store for customers to buy directly from you online!
2. The statistics on the population and activity on social media today is astounding. Nearly more impressionable than a website, your social media presence is crucial for the success of your online presence. When your business has a domain, you can use that domain to create emails that are specially tailored for your business to be used for accounts on these platforms. Get out there and get heard!
3. Of those emails you can create with your own domain are emails developed for certain purposes. Some can be used for social media accounts, and others can be used for direct customer contact, receiving online orders, and others still for professional press communications. The more avenues your business takes to communicate, the better chance of it being heard!
Don’t miss another opportunity to catch your customers’ attention to sell them your product or service! Develop an online reputation today and ask how your Online Capital Group can help. Contact us today with a question as simple as “How do I get my business online?” for a free evaluation at (904) 600-3600.