Did you know 80% of restaurants fail within their first 5 years of business? The mindset behind the business of starting a restaurant is important, as it is not a passive source of income. A lot goes into running a restaurant smoothly and generating a profit, which says something about the importance of effective restaurant marketing. There are a slew of restaurant owners that have properly calculated the expenditures of their business and prices of their products to be sure their equation will equal success and have still had to throw in the towel. One major reason for this lies in the marketing for their restaurant and how, when not done properly, can still capsize the ship that you have set sail on due to lack of patrons ordering your goods.
PRO TIP: Social Media Marketing is key for restaurant owners, both big and small. Whether you are pulling up to your location in a food truck, or preparing the decorations for your private dining terrace, social media marketing is a hot spot for advertising food and deals from your menu.
PRO TIP: Video marketing captivates your previous and potential customers to experience the environment of your restaurant for themselves. A beautifully shot video of your food being made or the dining atmosphere entices them to check it out, and a positive and thorough review can be what sells them straight from YouTube.
PRO TIP: Utilizing promotional marketing for gathering attention and customer buy-ins is a great way to double-dip. For example, running a drawing that rewards the winner with an all-you-can-eat prize of a hot menu item will not only gain some attention but is designed to achieve more money in entries than the amount of food that person could eat would cost. Get creative!
If you own a restaurant and would like to increase the marketing for your establishment to grow your customer base and increase your profit, give OCGnow a call at (904) 600-3600. Our team of dedicated professionals will help develop a marketing plan that is right for you.