So, what are QR Codes? While they may simply look like squares with weird patterns, QR codes are capable of both storing data and providing that data to your clients at a moment’s notice. You’ve seen them on packages, but did you know that your business can also benefit from them? Let’s find out below.
To start with, you must know that QR is short for Quick Response. So, a QR code is like a bar code; only it can be read and recognized by any digital machine that stores data in pixel form. The advantage of QR codes is that they can be read by being scanned at dynamic angles. This is in contrast to bar codes that need orientation since one just needs to snap a fast picture on the camera of a cell phone to be able to read all the information that one needs. Since most cell phones now have built-in QR code readers, QR codes are ubiquitous in promotions and advertising.
QR code is more versatile in that you can insert pretty much any kind of information that you desire. The most popular use is displaying a website URL to help a consumer get further information about your product or service. You can find plenty of QR code generators online. You can link your QR code to a website, blog, or social media profile to enable quick authentication on your site, send payment info, store product descriptions, and much more in this form. They are typically best used for media like business cards or table tents like you would see in restaurants and brochures.
You can display QR codes in plenty of ways. If it contains contact details, you can have them printed on the back of your business card. Alternatively, you can put them on your product packaging if they contain links to other gadgets, serial numbers, and service information, among other critical information you want your clients to have. Furthermore, you can use them on TV ads, social media posts, online ads, or inventory tags.
To use a QR code, simply bring up a QR code app you can find on nearly any app store or open the camera on your Apple device and scan the code with your device. Experiment with the convenience of being able to use your mobile device to scan a QR code anywhere with a trip through town!
When a consumer sees a billboard or brochure, instead of sitting and fumbling with typing in a full web address, they can simply scan the code. The code can then take them to the destination without any additional effort.
Something to keep in mind when utilizing QR codes is that you will have to ensure your site is completely mobile optimized. They are going to be scanning it with their phone, and the target needs to appear correctly in their phone. If not, it could leave a bad first impression (it may just be the last!).
Use QR codes to promote the launch of a new business or product, call your audience to action, or several other marketing strategy devices. All are meant to grow the presence of your brand and are made much more convenient for potential customers with QR codes.
If you are looking to grow awareness of your brand, choose OCGnow! We will work to increase your online presence and help your brand reach the top spot in your competition. Give us a call at (904) 600-3600 today.
This post was originally published on 3/14/2017 and updated on 8/31/2021 for accuracy and a larger scope of information.