The 4 SEO Must Haves for Business Success

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Bubble map depicting the map of SEO must haves for your online presence

So, why is SEO referred to in several different ways? The answer is that Search Engine Optimization is comprised of 4 parts: On-Page, Technical, Off-page, and Local SEO. Each of the four parts is important, and all, when done correctly, will help you reach your goal of being found online. This list breaks down the individual parts of SEO must haves and clarifies what elements they are going to be addressing:

On-Page SEO

These are the top 5 elements of On-Page SEO:

– Content

– Keyword Selection

– Keyword Placement

– Design

– Layout

Technical SEO

The technical side of SEO is much more integrated. The following top 10 elements of technical SEO are:

  • Website Structure
  • Link Structure
  • Meta Tags
  • Usability & Friendliness
  • Indexability
  • Image Optimization
  • Site Speed
  • Code
  • Errors
  • Schema

Off-Page SEO

Off-Page SEO is often overlooked because of its complexity. The following list of the top 8 elements should be helpful in moving you forward:

  • Social Bookmarking
  • Blog & Forum Commenting
  • Content Marketing
  • Social Media
  • Link Outreach
  • Guest Posts
  • Interviews
  • Infographics

Local SEO

As one of the fastest ways to get found, Local SEO is the most critical! If done correctly, you can be found online in as early as one week. To get yourself in front of clients, you need to set your “correct NAP data.” Once your local SEO is properly calibrated, get ready for incoming calls.


As always, if you find yourself biting off more than you can chew with these SEO must haves, OCGnow is ready to jump in to help take control of your online presence. Call or text us at (904) 600-3600, visit our website at OCGnow.com.

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