If someone in 2001 told you that you would be verbally speaking to computers using voice search in 2020 as they spoke back to you, would you have believed them?

Probably not, or perhaps you would have been skeptical. The fact is the emergence of conversational AI systems such as Google Assistant, Alexa, and Siri, as well as other smart speaker devices like Google Home and Amazon Echo, have revolutionized the way we search.

Looking forward to voice search in 2020, as technology continues to advance, we know these systems will only get better. As a company, you should probably begin optimizing for this trend as part of your digital marketing strategy. But to do so, it’s vital to first understand emerging trends in voice search statistics. Here are some statistics on voice search in 2020 that will outline everything you need to know:

• 20% of all search queries on Google are voice search queries. While these numbers were released in 2016, it’s safe to assume that voice search queries have only increased.
• One-quarter of U.S. adults are smart speaker owners
• Ownership of these devices varies by demographic. Younger adults, those aged below 50, are more likely to be smart speaker owners than those 50 and older.
• According to Google, 72% of smart speaker owners claim that they use these devices as part of their daily routine.
• Voice search queries will be three times more likely to be locally centered.
• Revenue from voice commerce reached an all-time high of $1.8 billion in 2017 and will grow to $40 billion in 2022. The world smart speaker market will be 28 billion by 2022, far from the 11.8 billion of 2018.
• The number of digital voice assistants used at least once by Americans is estimated to reach 132 million by 2021.

Given the above statistics of voice search in 2020, it’s evident that companies can no longer afford to ignore it. Fortunately, with the help of a team of certified digital strategists here at OCGnow, you can easily tweak your existing SEO strategy to conquer the voice search niche.