Online reviews have become integral to the survival of businesses in today’s highly competitive digital landscape. According to a 2018 study conducted by TripAdvisor in collaboration with Ipsos Mori, 97% of business owners in the travel and hospitality industry believed that online review management for franchise companies is a must-have for their marketing strategies.
This held for social presence (92%) and online reviews (98%). While the focus of the study was on businesses in the travel and hospitality industry, these trends are not unique to this industry. Even franchises must leverage the power of digital marketing to generate more leads and sales.
Accordingly, reputation and review management for franchise companies has become an integral part of their most effective digital marketing strategies.
What is Franchise Marketing?
Franchise marketing refers to the marketing tactics and strategies employed by franchisees to help them grow. With the proliferation of the internet in recent years, franchise marketing has gone digital, with most franchisors and franchisees employing tactics such as pay-per-click, SEO, email marketing, content marketing, and more to create more leads and sales.
Why is review management for franchise companies so important?
The increase in online review platforms and social networks has informed more customers than ever before on brands and what other people say about them. Over 90% of customers today use online reviews to check the quality of local businesses.
Therefore, online reviews essentially help a business generate more leads and sales and ultimately improve its profitability. Moreover, it allows companies to build trust and credibility with the consumers. Review management for franchise companies can help franchisees recruit top talent.
Third-party review sites like Yelp, Google Business, and Glassdoor have empowered employees by giving them a platform where they can convey their experience with a company. Professionals seeking work tend to rely on these platforms to establish whether a company is a good fit for them.
Overall, having a positive online reputation is good for your corporate image, hence the need for review management for franchise companies.
The bottom line is reputation management is good for business. If you are not sure about the direction of your marketing strategy, you can always partner with a franchise marketing agency, like our team of professionals at OCGnow. For professional franchise marketing services, give us a call today at 904-600-3600.