All of us probably get flooded by a barrage of emails every day, and most can admit they rarely ever read them. While the numbers vary, one survey indicates that in 2021, the average open rate stood at 16.97%, a slight decline from 18% in 2020. These aren’t the worst statistics in the world, but they can certainly be better. That said, a common question that normally arises pertains to just how relevant email marketing is today?

Even with the inclusion of many digital marketing strategies, email marketing is still crucial. Amazingly, email marketing is a great strategy if you’re looking to gain a form of reaching and engaging your audience in an intimate manner. Done properly, email marketing is able to assist you in communicating effectively to your target audience, generate sales, gather feedback and surveys, and increase your bottom line.

If you require a little kickstart, below are some email marketing examples to kick-start yours.

⦁ BuzzFeed

BuzzFeed is known not only for its compelling and highly engaging articles but also for sending the catchiest email newsletters. The company uses short and punchy subject lines and preview text. It’s hard to ignore an email when you receive it. Many of the emails feature colorful high-resolution images, which help to convey their message, not to forget that they make the email highly attractive.

⦁ Uber

Uber deploys simple yet elegant email newsletters. They are concise but do the trick. The call to action is typically well emphasized, something most of the subscribers would love as they can easily skim the email and get the idea of what is required of them.

⦁ Starbucks

Starbucks generally does a great job at maintaining brand consistency which is reflected in their emails. Once you click on their newsletter, it immediately feels like Starbucks since they incorporate their distinctive green brand color. The content is creatively written; they’ll have you buying a cup of coffee even if you aren’t a coffee-lover.

The success of these company’s email campaigns is an indication that email marketing still has a place in your digital marketing strategy. The good thing is that you might not have to invest much to realize actual results. If you would like more information on how email marketing can benefit your company, don’t hesitate to call us today, and we will help you get started with this high potential digital marketing strategy.