Chances are, you have ended up at this article with questions about what pages of your website are most important. Are you currently working with a designer on a new website for your brand? Have you had your fill of hearing terms like “parallax” and “anchors” and aren’t sure what these things have to do with helping your customer enjoy your site? Look no further for the answer, as we outline below the 5 most important pages for website design and what they need to have to best serve your customers.
1. The Homepage
The homepage is essentially the front page of your website, and as such, it’s the first impression customers will get about your business. This page will capture about 80% of the overall traffic your website will get for your brand. But that’s only if you get it done right. In fact, customers only spend a few seconds on your homepage before deciding whether they should proceed or not. That said, there are several questions you will want your homepage to answer for your customer, the #1 question being, “Do I need this?” If you aren’t getting the traffic you need, even with what you thought was a killer homepage, then perhaps you need a website redesign.
This page is extremely important for communicating to your customer that your product is meant for them. It will help them determine whether or not they should buy based on a combination of the names of your plans, your prices, and the product features you list here. For this page, you should make it easy for your user to compare prices, that is, if you are offering different combinations of products. This page should also address fears and uncertainties, which you can do through money-back guarantees. Including customer testimonials on this page may also help you inspire confidence and build a positive business reputation. Generally, a pricing page done right provides customers with much-needed clarity before they come to that all-important buying decision.
This page provides an extensive look at what the plan you might purchase from the Pricing page has to offer. This is a great place to list the most relevant core benefits of your product that should answer whether or not it solves their problem. The features page helps your customers establish whether they really need your product. Think of the features page as the lifeblood of your website. It will either convert your visitor into a customer or not. The best features pages offer not only information about the product but also assurances and motivation to customers.
The primary value of this page is offering your customer a look into the people behind the product. An About Page shows what you are made of to the core. It typically consists of a brief company history, executive leaders’ bios, mission or vision statement, and some powerful client testimonials. Generate trust with an About page and let them know that you aren’t going to be a flighty supplier. It’s worth noting that this page is not all about presenting more information to your customers or prospective partners. It’s about engaging with users on a more profound and deeper level. You can present your ethos, humor, story and fundamentally let your light shine through.
Aside from a slew of hefty benefits that blogs can offer for business owners and brand websites, the number one benefit for having a blog on your page (from the customer’s perspective) is to act as a timestamp for your current activity. Gain credibility for having an updated blog instead of having timed out. In addition, a blog can allow you to distinguish yourself as a thought leader in your field. Don’t just go for popular topics that your competitors are focused on. Also, strive to be the first to market an idea through your blog.
Visit our website for more information about how we can provide superior website design services that will sell your customers quickly and efficiently by utilizing the most important pages for website design to their full potential.
If you are looking for a website design that works just as hard as you do, give OCGnow a call today at (904) 600-3600 and schedule a free evaluation of your online presence.
This post was originally published on 10/22/2020 and updated on 9/7/2021 for accuracy and a larger scope of information.