To Deliver or Not To Deliver? Online Ordering Marketing

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Pizza delivery depicting the need for online ordering marketing

The ability for customers to order online can make it easier than it has ever been to increase both the carryout sales and orders for delivery from your restaurant. Restaurants are beginning to turn to carry out and delivery options in order to keep up with the rapidly growing industry. This means they must make their online ordering marketing of these services a priority.


The more traditional way restaurants delivered food to customers was from their own staff. Third-party services, however, have been moving in on the turf of both local and national restaurants and chains alike. Either way, delivery services simply increase the amount of revenue your restaurant can make as well as the customer satisfaction you can garner.

Another option that makes ordering even easier is online ordering. Food can be delivered any number of ways but can be as easy as pulling out the device you have on hand with you logging in your favorite foods. This makes it much more convenient for your customer to buy from you. Pizza chains no longer dominate the market for delivery foods since so many other restaurants and eateries have gotten on board the profitable trend.


Marketing your cooperation with a third party or in-house delivery service serves to make the customer aware of their options. It also naturally brings attention to your restaurant as a whole. When you market a new service, your business will become more visible on search engines. More attention will surely be drawn to your online reputation with an increased SEO ranking.

Some quick tips for how to most effectively market this new service:

– Utilize a strong and good-looking website to promote your service on.
– Deliver menus along with the food that was ordered to make ordering again even easier!
– The packaging the food comes in can serve as a form of advertising itself.
Publish press releases on local media outlets and relevant digital platforms targeted at local audiences.


Another factor to consider when taking on the delivery or carryout trend is the ability of your consumers to get to your location. As of right now, more and more cities are shutting down their local businesses and asking city residents to remain indoors for fear of spreading the Coronavirus.

The less that people travel, the less orders you will receive until there is a standstill, and then what will you do? Will you be able to make it through the lull in business? Considering online ordering marketing at this time might just be crucial to keeping your business afloat during times this tough.


Do you need strong and assertive people to partner with during a move like this to join the growing community of delivery services? Give OCGnow a call today at (904) 600-3600 to discuss what is right for your company and how we can help promote your restaurant and the carryout service to your local customers for maximum effectiveness and the most profit.

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