Whether to Hire a Digital Marketing Agency or Freelancer

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There are a few different types of employees available for hiring for your business. You can choose from freelancers that have made themselves available through their own profiles, portfolios, and third-party accounts. Alternatively, you can hire a digital marketing agency that perform more comprehensive work to deliver the outcomes you need. But what type of person should you hire when you are building a business? Read more below to find out.

Freelancers for Isolated Services

For startups that are in need of outcomes from a more specific task or service area of their business, freelancers might pose a good solution. Hiring out to someone skilled in what they do that could more easily manage one facet of your business could work out okay, though we don’t recommend it as a long-term solution. If you are finding that the freelancer you are working with is a great fit for your company, and you feel their skill set is valuable to you in the long run, your company might be better off to offer them a full-time position.

When to Go with a Marketing Agency

Whether you are just starting out or looking to manage the explosion of growth you have just had, an agency can help. With services offered on a sliding scale, businesses can utilize the great amount of resources and large workflow of an agency to get steady, reliable results that last. The knowledge of the best strategies and how to go about campaigns comes with the employees of the territory, so you won’t have to worry about knowing what you don’t know. Choosing a marketing agency gives you a partner to work alongside you and work with you to help provide the outcomes you need.

When In-House Might Be Best

Say your company relies heavily on online resources, such as the company website. In this case, having a web developer to help with keeping the site up to par and integrating it into your business would make for a great investment. Hiring a freelancing developer, however, may not provide the amount of long-term vision you need for your company. Worse yet, the freelancer might have chosen your project to test out their newest product or technique, causing possible issues with your website that create less than desirable standards. You might find the best option for this route is to either offer the freelancer a full time position, or look to hire full time from local public talent.

Are you unsure of how to go about the next step in your business? Give OCGnow a call today at (904) 600-3600 and let us know what problems you are facing or what solutions you know you need and we will discuss the benefits you get when you hire a digital marketing agency. Also, take advantage of our FREE online presence evaluation so that we can help you identify the problems you aren’t even aware of! Our team will work with you to determine the best possible course of action for growing your business successfully.