Whether to Hire a Digital Marketing Agency or Freelancer

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Cartoon ideas depicting deciding to hire a digital marketing agency or freelancer

There are a few different types of employees available for hire for marketing your business. The options we will discuss today are a digital marketing agency or freelancer from a reputable source. You can choose from freelancers that have made themselves available through their own profiles, portfolios, and third-party accounts. Alternatively, you can hire a digital marketing agency that performs more comprehensive work to deliver the outcomes you need. But what type of person should you hire when you are building a business? Read more below to find out.

Freelancers for Isolated Services

For startups that are in need of outcomes from a more specific task or service area of their business, freelancers might pose a good solution. Hiring out to someone skilled in what they can work out okay, though we don’t recommend it as a long-term solution. If you are finding that the freelancer you are working with is a great fit for your company, and you feel their skill set is valuable to you in the long run, your company might find it more beneficial to offer them a full-time position.

When to Go with a Marketing Agency

Whether you are just starting out or looking to manage the explosion of growth you have just had, an agency can help. With services offered on a sliding scale, businesses can utilize the great number of resources and large workflow of an agency. Professional agencies like ours here at OCGnow produce steady, reliable results that last.


The knowledge of the best strategies and how to best go about campaigns comes with the employee experience. This can bring you confidence since you won’t have to worry about knowing what you don’t know. Choosing a marketing agency gives you a partner to work alongside you and work with you to help provide the outcomes you need.

When In-House Might Be Best

Say your company relies heavily on online resources, such as the company website. In this case, having a web developer to help with keeping the site up to par and integrating it into your business would make for a great investment. Hiring a freelancing developer, however, may not provide the amount of long-term vision you need for your company.


Worse yet, the freelancer might have chosen your project to test out their newest product or technique. This can cause possible issues with your website that create less than desirable standards. You might find the best option for this route is to either offer the freelancer a full-time position or looking to hire full-time work from local public talent.


Are you unsure of how to go about the next step in your business? Give OCGnow a call today at (904) 600-3600 and let us know what problems you are facing or what solutions you know you need and we will discuss the benefits you get when you hire a digital marketing agency.


Also, take advantage of our FREE online presence evaluation so that we can help you identify the problems you aren’t even aware of! Our team will work with you to determine the best possible course of action for growing your business successfully, whether you are considering a digital marketing agency or freelancer services.

This post was originally published on6/11/2020 and updated on 3/17/2022 for accuracy and a larger scope of information.

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