Today we are going to talk about 4 tips for strong branding strategies. At your core, your brand really needs to reflect who you are. Insert your own personality into the brand. Insert your own desires, dreams, and wishes.
A brand is finally an extension of you, so clarity about what you want to do and who you are as a human being is the way to establish a brand. Investing time in creating your branding has that lasting impact that brings customers in through your doors. Connecting with what you’re about, what you believe, and what you’d like your brand to believe is gold.
One of the most crucial aspects of building a solid branding strategy is figuring out your KPIs. KPIs, or Key Performance Indicators, are the general indicators that help decide how well your brand is doing on making its way towards a desired result. Knowing what variables need to be measured allows your campaign to run more effectively. A digital marketing agency can assist in figuring out the variables as well as building the strategies that lead to your achievement.
Most of the online marketers who are prioritizing their PPC and SEO strategies with a goal to create traffic tend to overlook their branding. Effective branding, when done properly, is the foundation of any business. Use the below tips for good branding strategies that will further build your online reputation and make more sales.
1. Research your audience and your competition.
You want to make sure that you are reaching the right people, so you need to define who your audience is. Is your audience older? Are they younger? Are they men? Are they women? Are they college graduates? Whatever they happen to be, you want to make sure your brand is reflective of what they are looking for: something that really means something to them.
Additionally, you want to see what your competition is doing. Ideally, you are aiming for what they are doing right, but you will also want to look at what they are doing wrong. Is there an opportunity for you to come in and shake up the industry a little bit?
You can also do it through logos, brand names, colours, and look. You do want to be careful, though, not to be tampering with things and being different for the sake of it.
Pay attention to what your consumers want and to people who have been in the industry longer than you have. Chances are they’ve already figured out a couple of reasons as to why they do one thing versus why they do something else. So, by identifying and looking into their history, you can avoid some pitfalls you would otherwise fall into.
2. Define your voice.
Identify how you want to speak to your customers and what that voice should sound like. Are you looking at different channels like social channels, digital channels, print media, etc.?
Where are your customers going to find you, and when they do, what are you saying to them? Is your tone humorous or professional and serious? Once you decide what that voice is, you can ensure your logo, your branding, your color choice, and your website all reflect that.
3. Invest in your brand.
Investing in your brand does not just have to be financial, though that is a large part of it. A luxury brand should have a luxury experience. Your brand and your brand assets need to match each other.
Are you a brand that is really built on trust? If you are a company that is built on the trust of your consumers, then your brand assets such as your website and professional logo should convey that trust.
This part of branding is one that a lot of people try to skip, whether they are trying to save money or time. They try to do this by utilizing resources that were created for them in the past before their brand was even defined. Investing in these tips for strong branding right up front can help save the time and money you might spend in the long run if you let it emerge over time.
4. Think big, but act local.
Now you don’t just need to be a service-based company or a local business in order to do this. This can go for e-commerce, global agencies, and global businesses; it doesn’t really matter. Get involved in local festivals, support local nonprofits, and sponsor a school sports team! There is undoubtedly a balance between blowing all of your money on putting a wee logo in the corner of a poster and spending it locally.
Dependence on internet marketing will enable your business to be more present online and enable your brand to be seen in contrast to the competition. Consumers are searching for brands that represent their lifestyle. Without an online presence, they’ll go elsewhere. Shoppers will question whether they can trust your business if your brand is not found on page one of search. In order to escape from this situation, we require digital storytelling. This method of marketing has been successful in the past.
By using these 4 tips for good branding strategies, you will reinforce your brand into something that your customers will remember. It will be impactful and have some meaning behind it. To take your brand to the next level, call OCGnow for partners that will help you invest in your Online Capital at (904) 600-3600.
This post was originally published on 10/31/2019 and updated on 4/28/2022 for accuracy and a larger scope of information.