Are you trying to get traffic to your website or storefront to increase business? Well, there are quite a few ways you can grow social media coverage, get more followers, and get more business: through social media!

Billions of people are surfing the web every day and have yet to recognize your business because it is hidden. So, what you need to do is get out in the open! We will give you at least 5 tried and true ways of getting more business through social media.

If you have not done so already, create social media pages through Twitter, Instagram, Facebook Business, Pinterest, LinkedIn, and YouTube. Not all businesses use all of these platforms, however, since there are different audience bases for each. These are very common websites that people frequently use throughout the day. Make sure your material for these sites is engaging and fits your business theme.

Now that you have your social media all set up, you need to post on these sites at least once a day. In 2017, a social media platform named Tailwind discovered that the more posts, the more likes and followers one obtains. The accounts that posted seven or more times per week gained more likes and followed more quickly than those that were not posting so frequently.

Being consistent with what you present will help you have a solid brand image. By consistency, I refer to that the tone of your social media post, interaction, etc., you maintain is the same as your existing brand image. The only exception is with a rebranding strategy, where everything changes. Everything should lead back to the brand’s hub, whether it is imagery like the cover photo, product pictures, or logo.

Creating engaging content is another way of gaining followers and having consistent interaction with clients. This comes as a no-brainer, really, but the catch is to avoid going for cliches or trending concepts because they can become stale fast. While originality gives you a strong identity, it is easier to go for proven concepts when you are starting out. Remember that at least 10% of everything you post has to be promotional and that visuals make the content enticing.

Connecting with people within the circles you operate, be it industry leaders, influencers, or people with complementary businesses, will help you build a bank of relevant followers to your products. They can also be the same individuals whom your audience are already following, and through the process of them following them, you can get referrals and recommendations in networks which otherwise you may have failed to acquire by yourself. Look for tags, shares, and interaction with them on their posts to build a connection.

Make use of sponsored posts and paid advertises so that you reach many more individuals. After you have set up your accounts, filled out the profiles, and performed the aforementioned tasks, you can think about making use of paid advertises so that you reach a new set of people. Search for tools like Facebook advertises, Instagram advertises, LinkedIn advertises, etc., based on where the majority of your target audience is present.

Engage your audience with LIVE videos, YouTube how-to’s, and Stories. Sometimes, it helps when people get to put a face, personality, or person to the business or content. In a state-of-social report, 35% of people said they think posting Instagram stories every day increases traffic, while 22.6% of people said they think it is very effective. So, in short, using these outlets, combined with posting every day, should increase traffic.

Using quality hashtags is very important as they link your content with other popular, more frequently searched content. Simply Measured did two studies and found that Instagram posts with both hashtags and locations get the highest average engagement. This could be your best bet for growing a fast following on Instagram. According to TrackMaven, the optimal number of hashtags for getting maximum engagement is about nine. Free Instagram tools like Focal Mark and AutoHash can give quality hashtags that are relevant to your business.

Collaborate with others. Once you start to get some followers, it might be a good idea to collaborate with them on some ideas. Reach out and ask for other people’s opinions or ideas for new content. If your business sells products, it wouldn’t hurt to ask for ideas on what new products you should create. You could even collaborate with more popular or well-known people on social media for advice on reaching a new audience.

Your social media coverage will most likely be converted into increased traffic on your website. By taking these easy steps, you will be enhancing your click-through and conversion rates as well as raising your volume of sales without investing a lot of time. Your social media coverage may turn out to be one of your long-term strategies to generating repeat revenue for your business.

To truly power your marketing power, seek help from OCGnow in building social media digital marketing campaigns. Not only do we have the ability to create beautiful pages and engaging content, but we can also pull the best of what you do into a digital presence that gets results. Reach out to us today at (904) 600-3600!