If a search engine cannot find your site, you can invest in all other parts of your online presence to try to enhance it’s exposure, but it won’t do the trick. While using any content management system like WordPress, you can quickly check whether your website is crawlable or not by just logging in to the portal and choosing the option stating “Privacy” under the “settings” tab. Also, make sure to select the “Allow search engine to index this site” beneath the “site visibility” section.
If you are not using WordPress, you can go for the Google Webmaster tools and see if the site is crawlable or not. To find this information, click on “Health” and then choose the “Crawl Stats” option to determine whether the site is being crawled actively and how often the crawling occurs.
There are several parts of on-page SEO for your webpage that you must optimize for better results. Here is a brief outline of them all and the purposes they serve:
- The Body – You must include some selected keyword(s) in the content’s body a minimum of four times. If necessary, you must focus on rearranging the keywords to fit in the text naturally. Make sure to write at least 50 words of content. But if the word limit increases, it will surely be better. If you use the keywords too many times in the content, this won’t be good for the readability and adversely affect the ranking.
- Images – While using any image, make sure to add the keyword at the alt tag. Also, do not forget to name the image according to what it depicts.
- Page title – This section appears on the web browser tab. If you hover over any tab, it will show the full title of the page. Thus, you must precisely select the page title and make sure that it is enticing.
- Meta Description – This content appears under the page’s title in the search results. It must be 156 characters long, and you must include the targeted keywords in that.
- H1 tag – This tag is different from the title tags. You must include the keywords in this and put them closer to the front. Try using the keywords only once in the H1 tag. For WordPress, H1 is the default page title, and you are not required to do anything special here.
- URL structuring – Also, try to use the target keyword in the URL slug, like keyvariation.com/keyword.
Every one of these parts makes up a successful on-page SEO process when working in tandem with one another. No one part alone can make your website score higher in search engines! Trust our team of SEO experts here at your Online Capital Group to enhance the performance of your website. Give us a call today at 904-600-3600.