The Benefits of the Psychology of Color in Marketing

Share Post:

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest

When it comes to media, advertising, and all of your commercial brand consumption, every color you see is part of the marketing strategy of that product of service, being deliberately chosen for you to see. These colors are chosen with information in mind that supports the benefits the psychology of color has to the consumer. These benefits are meant to elicit those emotions or responses in them not only for the benefit of buying the product or service, but also for a positive buying experience.

Growing our business can be done with the help of a better understanding of which colors are best used for what purpose and not just because they are pleasing to the eye. The study of the psychology of color and its affect on humans has been around for a very long time and, as the colors remain just the same as that we also remain human, it still applies today.

One very important aspect of any business is the logo. If you already have a logo, take the time to consider what the colors of the logo are saying about your brand. If you have not yet created one, be sure to choose a color scheme that will help create the experience for your consumers that will make the greatest difference in their buyer’s journey.

Below is a breakdown of some of the most popular colors used in some of the most prominent marketing techniques:


Perhaps the most optimistic of all the colors, yellow is a color that promotes clarity. It is playful and very attractive to all age groups. It is also strong for grabbing someone’s attention, for example, you will usually see sales and markdown tags in yellow.


This color speaks confidence and cheer. It is primarily targeted at younger people as it exemplifies youthfulness and movement.


When you want to go bold, go red. Often associated with sharp shapes and distinct lines, red delivers a direct and crisp message that our brains and eyes naturally interpret as strong.


This color shows up when the product or service addresses a creative purpose or is intended for creative people. Artistic and innovative brands tend to flaunt purple.


Invoking a feeling of trustworthiness or stability is this color’s main talent. Very business oriented or political brands find this color their go to for helping their consumers feel safe.


Similar to the trees or grass that one might think of associated with this color, brands also reflect green as a way to communicate growth. Use this color when you want to convey a natural or wholesome presence.

Black, White & Grey

These monochromatic colors will do the best for promoting the reputation of a brand to have been around for a long time, to have longevity.

Many business owners are going through the motions to consider some seriously important aspects of their branding, such as a website or social media presence, but may not be looking into what color to choose for their branding as seriously. Take the psychology of color into account when designing your logo or presenting your brand and it might just make a world of difference.

If you are looking to get your brand off the ground or want to overhaul our current brand with a redesign, give OCGnow a call today at (904) 600-3600. Leave it to your Online Capital Group to help strengthen your online presence and develop a brand that will dare to be compared.