Most Popular Social Media Platforms In 2022

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Facebook, YouTube, WhatsApp, Instagram, and Facebook Messenger are the top five most popular social media sites on the planet. TikTok follows closely after, while Snapchat is ranked 11th, Twitter is 15th, and LinkedIn lies closer to the bottom of the list.

While 80% of customers communicate with companies on social media, not all social media platforms are suited for this use. This may come as a surprise, though some systems are used only for instant messaging, while others are extremely popular.

We will provide you with the most popular social media platforms and some quick tips on ways of engaging your audience on a greater scale while using them.


It is the most popular social networking platform on the planet, and because of its versatility, it can be used for almost anything. However, Facebook is particularly useful for local marketing and advertising. 60% of Facebook users visit a local business page at least once a week and utilize it to establish relationships, keep consumers informed, and interact with their community. Facebook, however, isn’t the ideal medium for organically reaching new audiences. In reality, it has a 2.2% organic reach (compared to Instagram at 9.4 percent ). Facebook’s advertising has the biggest reach of any social media network, reaching up to 36.7 percent of the adult population. Some quick tips for you:

  • Demonstrate how products work: While it may appear that using product-focused or lifestyle photographs to highlight your items is a no-brainer, not everyone gets it properly.
  • Mini-Infographics are a great way to get your message across. Infographics are effective visual communication tools because they are attention-grabbing and memorable, as well as able to engage readers while making complicated information simpler to comprehend.
  • Make Memes That Can Be Recognized. You’re bound to run across a meme or two if you spend a few minutes on social media. That’s how well-known and widely used they’ve become.
  • Turn your best content into visuals by repurposing it. Most marketers are unaware that, in addition to creating new content, it’s also critical to evaluate current content assets and repurpose the best-performing ones for other distribution channels.


Visual marketing should not be used in isolation. It should be a part of all of your marketing campaigns, not just social media. In terms of e-commerce ad influencer marketing, Instagram stands out. Here are some tips for you:

  • Post consistently: According to studies, the sweet spot is a consistent 1-2 posts a day. This way, your feed stays fresh and relevant, and you have more opportunities to attract eyeballs to your content.
  • Don’t preach – tell stories instead; Instead of merely preaching marketing messages to your audience, you should fascinate them through graphics, video, and text.
  • Choose the right hashtags: Choosing the right hashtags for your Instagram photos might be the difference between appearing at the top of the feed or disappearing completely.


Even YouTube, like any other social media network, sees shifts in audience behavior and content trends. Observing these patterns can aid you in developing efficient marketing tactics. On social media, videos have shown to be the most effective at engaging consumers. Brands rely on videos because they help them successfully communicate their message. Here are some tips for you:

  • Publish long videos: Long videos ranks better in search result.
  • Promote videos on your end screen
  • Focus on video quality
  • Write a compelling channel description
  • Make your channel and interactive platform


There’s a great more to it than just communicating your brand in 360 characters or fewer. But that is, without a doubt, its most distinguishing feature. Twitter has become a go-to platform for customers to reach out to companies due to its fast-paced, direct-connect nature. Here are some tips for you:

  • Coming up with unique methods to communicate with your audience on a regular basis might start to seem like you’re pushing your creative limits.
  • Make use of Twitter polls and queries.
  • By mining your other material, you may go cross-channel.
  • Incorporate graphic elements into your Tweets.


We should hope that LinkedIn is the best for B2B marketing as a professional, business-based social media network. LinkedIn has 65 million decision-makers and 61 million senior-level influencers. Here are some tips for you:

  • LinkedIn accounts for 80% of B2B leads.
  • Consider who you’re trying to reach.
  • Make engagement with your audience. Be sincere rather than pushy.
  • Make use of hashtags.
  • Consistency is key. Make a point of being exclusive.
  • Keep an eye on advancements and make adjustments as needed.

If you are still interested in finding superior ways to boost your audience engagement, we are there to help you. We at your Online Capital Group can cater to your digital marketing needs to provide you with an all-new level of success for your business. Connect with us today on our website or give us a call at (904) 600-3600 today.

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