There are many reasons to consider a website migration. The need could arise from a website redesign or purchasing a new domain for your company.
It could come about that you are switching hosting providers or website builders if you have made your website yourself. Whatever the case may be, there are also several reasons to consider hiring professional website migration. These services will help avoid some very costly problems. Here are a few to look out for below:
1. Losing Authority
Authority, when it comes to your website, refers to the weight it pulls when it comes to search engine optimization. This is largely due to the quantity and quality of the links to your site. More of these will improve your search engine rankings as well as your overall traffic.
When migrating your site, these penalties can be avoided using properly implemented URL redirects.
2. Mobile Optimization is Muddled
Since mobile device use has greatly increased, Google ranks both the Primary and the Mobile versions of your site. During the migration, some of these settings can become compromised. This means your responsive structure will no longer be crawlable or indexable and leave the user with an undesirable website experience.
3. Totaling Your Tracking Codes
Google Analytics, Tag Manager, Adwords…the collection of tracking codes that are hooked up to your website can easily get lost in translation during migration.
A new contact form or submission page created during a redesign will be completely useless if the tracking structures from the previous website have not been applied, for example.
4. Lost Sitemap Status
Google utilizes a sitemap from your website to have a birds-eye view of the structure of your site as well as whether or not it is up to date. They are also handy for visitors to your site to be able to navigate quickly with no added stress.
A proper migration will maintain the connection between Google and your sitemap to ensure this has not been negatively affected.
These are some of the most common problems that can occur from a site migration. They are most likely to happen when being executed without professional website migration assistance.
If you are facing a redesign project or another task that requires migrating your site, give Your Online Capital Group a call at (904) 600-3600 for a wide variety of website services and to set your Online Presence up right.
This post was originally published on 8/25/2020 and updated on 3/25/2022 for accuracy and a larger scope of information.