Tips for Setting Business Startup Goals That Achieve

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Female small business owner working at desk depicting setting small setting business startup goals

2020 will go down in history as the most unpredictable year in recent times. Many businesses have suffered huge losses and hundreds of others shutting down permanently.


Despite this sad reality, 2020 was ironically a great year for startups. This is especially true for those that leveraged eCommerce and other online platforms. Statista, a popular web platform specializing in consumer and market data, reports there were about 804,398 startups in the U.S. by March 2020, an increase from 770,609 recorded in March 2019.

As we kick off 2021, it’s likely that the small-business startup rate will increase. So what exactly goes into achieving business success?


Well, it all starts with setting achievable goals, both short- and long-term goals. Read on to find out more on setting business startup goals that are strong.

The Importance of Setting Business Startup Goals


Setting business startup goals will help you plan the specific steps that your business needs to take to become successful. Entrepreneurs are encouraged to set up clear and specific goals. It will eventually help you figure out the next steps to be taken. Setting business startup goals allows entrepreneurs to maintain the right perspective.

A business owner who is out of touch, especially with his employees, may not have a true perspective of his business. A good business success story requires the business to have a clear perspective and set achievable goals.

This helps you to better understand the state of your business. When you are setting business startup goals, you improve employer/employee communication. Overall, setting achievable goals for your business acts as an invaluable tool that promotes communication, productivity, and cooperation.

Be SMART About Setting Business Startup Goals


Not sure about how to go about the goal-setting process? Here are a few tips to make things a little bit easier for you. Perform a SWOT analysis to identify your blockers and incorporate them as part of your goals. Conduct a market analysis to understand your industry better.

Make your goals SMART (specific, measurable, attainable, relevant, and time-based). Align your goals to your short-term and long-term business strategy.


Set up some key performance indicators, which will help you establish whether you’re making progress. Still have questions about creating and setting business startup goals for your startup? Please let us know today at 904-600-3600 and our professional team at OCGnow will be more than happy to help.