Guerilla Marketing Makes A Strong Impression

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Image of a gorilla to parody the topic of guerilla marketing

You are probably wondering to yourself, how do I make a splash in my local marketplace? Well, do we have some examples of success for you! Today we will be looking at the ever so positively disruptive guerilla marketing tricks by some big brands that didn’t break the bank.


Guerilla marketing can take consumers by surprise, leaving a lasting impression, and can come up just about anywhere. Some of the best results come from where you would least expect them. This form of marketing is great for small budgets and both leave lasting impressions and gain you free earned media.


Guerrilla marketers are artists in their own right, with each team as unique as their creations. By being more clever and unpredictable, they challenge consumers who desire some fun from their products or services.

The following campaigns are some of our most favorite:

Guerilla Marketing – Mr Clean

We all know the bald, muscle-bound middle-aged mascot, Mr. Clean. But have you seen him at a crosswalk? This original crosswalk art took advantage of the natural discoloration of a city street to provide the clean contrast of the fighting power of the Mr. Clean products.

Guerilla Marketing – FedEx

The monotony of the delivery world is not without witty marketing. This full size FedEx truck was wrapped with graphics to give the optical illusion as if a competitor’s vehicle was coming in late pursuit behind them. This illusion, paired with the phrase you can clearly see that reads “Always First” makes a strong message.

Guerilla Marketing – The Sopranos

For those of you that watched The Sopranos in the early 2000’s, you will understand why the following is the perfect prop and bumper sticker advertisement. Some lasting results were made by placing a fake arm in the trunk of a local city cab like you would see in the Halloween aisle of your local supermarket.

Guerilla Marketing – Drunk Driving

We all know a story of how someone drank too much and still decided to get behind the wheel of a vehicle. A “Reserved for Drunk Drivers” parking spot positioned at an angle at the bottom of a tree on the side of a busy street paints the picture of the unfortunate accident that can take place when such as horrible choice is made.


Big marketing feats take big marketing minds, like the ones that make up the OCGnow Think Tank. Give us a call at (904) 600-3600 or visit the link below to find out how we can come together to make a lasting impression for your consumer audience!

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