Digital Marketing Backlink Strategy for Increasing Your Online Presence

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Exposure is a very important aspect of making your marketing efforts effective. What good is good content if it sits in your blog and remains unseen? A lot like word of mouth works for your promoting your business, your blog posts also need to interact with your consumers and other blogs in your industry to spread awareness of your brand. Pages of your website also do well with high amounts of backlinks, but we will focus on implementing a digital marketing backlink strategy for your blog in this article today.

Generating backlinks to your website can be done efficiently with the best practices that are out there today and have been proven by some owners and managers of high-class websites. They have been able to increase their SEO rankings and generate genuine backlinks to their website using backlinks. These following tips will help you generate quality backlinks for your website without having to know the finite details of how it all works.

Provide shareable Content

The more shareable the content you write about, the more it is circulated throughout the internet with the highest chance of being linked with several other websites. Some examples of content like this could be a showcase of interesting research, a downloadable eBook, or enriched infographic. Utilize a CTA to prompt your readers to more easily pass the information along. 

Link with incentive

Creating content that contains links to other respectable sources provides an incentive for those other sources to link back. For example, creating a counted list of top marketing tools would be made up of links to each of those tools. Credible companies of these tools may find a mention of their name in your blog posts, or you could even provide the post directly to them! Either way, a lot of the times other companies link to well-done content that features their product or service. 

Gear up for Guest Posts

Publishing guest posts on outside blogs, especially those with higher profile reputations, have a high value for generating backlinks. At the end of your post, you will have the opportunity to write about yourself and provide a link to the company you represent or your own portfolio. High traffic blogs are of more value than others, though maintaining a balance of quality and quantity can be very effective. 

If you need a team to help with implementing a digital marketing backlink strategy to help grow your online real estate, give OCGnow a call today to implement the strategies that will put you on the map!